The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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S3 E7 - Ollie Shayer - Retail Media
MP3•Episode home
Manage episode 365218149 series 3312064
Content provided by Wayne Blodwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wayne Blodwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week Wayne sits down with Ollie Shayer who is the Omni-Media Director at Boots UK.
In this episode they discuss the rise of retail media networks. Ollie's role covers both the buy and sell side at Boots UK, so provides fantastic perspectives on how to work collaboratively within a business, putting the customer first and what the future of retail media looks like.
Hosted on Acast. See acast.com/privacy for more information.
40 episodes
MP3•Episode home
Manage episode 365218149 series 3312064
Content provided by Wayne Blodwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wayne Blodwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week Wayne sits down with Ollie Shayer who is the Omni-Media Director at Boots UK.
In this episode they discuss the rise of retail media networks. Ollie's role covers both the buy and sell side at Boots UK, so provides fantastic perspectives on how to work collaboratively within a business, putting the customer first and what the future of retail media looks like.
Hosted on Acast. See acast.com/privacy for more information.
40 episodes
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