Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
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Manage episode 365545765 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The world of email marketing is changing fast, but one thing remains the same: Content is still king (or queen!).
In this episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.
She’ll cover ChatGPT, why “From” addresses are more important than subject lines (yes, you heard that right!), preference center hacks, and more.
Plus, she’ll reveal the little-known email marketing metric that measures a sender’s ability to build meaningful relationships with their subscribers. (OWBR—take notes!)
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
41 episodes
MP3•Episode home
Manage episode 365545765 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The world of email marketing is changing fast, but one thing remains the same: Content is still king (or queen!).
In this episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.
She’ll cover ChatGPT, why “From” addresses are more important than subject lines (yes, you heard that right!), preference center hacks, and more.
Plus, she’ll reveal the little-known email marketing metric that measures a sender’s ability to build meaningful relationships with their subscribers. (OWBR—take notes!)
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
41 episodes
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