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The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
Manage episode 365545765 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The world of email marketing is changing fast, but one thing remains the same: Content is still king (or queen!).
In this episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.
She’ll cover ChatGPT, why “From” addresses are more important than subject lines (yes, you heard that right!), preference center hacks, and more.
Plus, she’ll reveal the little-known email marketing metric that measures a sender’s ability to build meaningful relationships with their subscribers. (OWBR—take notes!)
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
36 episodes
Share
Manage episode 365545765 series 3426218
Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The world of email marketing is changing fast, but one thing remains the same: Content is still king (or queen!).
In this episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.
She’ll cover ChatGPT, why “From” addresses are more important than subject lines (yes, you heard that right!), preference center hacks, and more.
Plus, she’ll reveal the little-known email marketing metric that measures a sender’s ability to build meaningful relationships with their subscribers. (OWBR—take notes!)
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
36 episodes
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Similar to Email After Hours: The Podcast for Email Senders
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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