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Cutting marketing budget in a recession? Here's what Greg Dolan recommends.
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Greg Dolan is no stranger to marketing in a recession. He saw it first hand as a brand manager for Campbell Soup Company during the Great Financial Crisis in 2008. Now, he's got front row seats as a co-founder of Keen, a SaaS marketing mix modeling platform founded in 2011.
Listen in to hear what are the most common mistakes marketers make when facing economic headwinds, and how they should be making decisions in this environment.
Links from the show:
Keen - Marketing Mix Modeling platform
The Long and the Short of It, by Les Binet & Peter Field
3 Reasons Not to Go "Dark" During a Recession
The Importance of Maintaining Brand Equity Through a Recession
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