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What Rising Advertising Spend Means for You
Manage episode 371037725 series 2864318
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On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack Magna's 2023 Global Advertising Spend Report. But don't be fooled by the headline! Our favorite marketing conversationalists take a deep-dive on where dollars are racing, where they are fleeing, and what it means for big and small brands alike. Marketers need to understand how expensive attention is getting--and why! While Meta, Google, and Alibaba seem to be printing money, traditional media is struggling to minimize year-over-year declines. Automotive ad spend is coming back with a vengeance, so what does that mean for other geographically-targeted players? One things is for certain, 2024 is going to be way more expensive than 2023 for USA-based marketers! Grab your slide rule, and get ready to take vigorous notes!
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