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Content provided by Kate Toon and Kate Toon SEO Educator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Toon and Kate Toon SEO Educator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)
Manage episode 371058461 series 2391659
Content provided by Kate Toon and Kate Toon SEO Educator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Toon and Kate Toon SEO Educator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Showing Google you've got the goods
Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don’t get me started on that checkout experience. Well, today we’re honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers.
Tune in to learn
The three main differences between service-based business SEO and ecommerce SEO
How small businesses should build out the primary nav structure
Two ways to start driving more relevant traffic to your ecommerce site today
How to avoid the duplicate content issue with collection and product pages
How to do keyword research for collection pages and product pages
How to improve time on site and key information you should add to encourage customers through to the sale
How to stand out in the SERPS against the bigger brands
Optimising your product pages - where to start
Why generative AI isn’t going to doom ecommerce stores
The importance of your brand story, and taking consumers on a journey with your brand
Useful resources
Freebies:
167 episodes
Share
Manage episode 371058461 series 2391659
Content provided by Kate Toon and Kate Toon SEO Educator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Toon and Kate Toon SEO Educator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Showing Google you've got the goods
Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don’t get me started on that checkout experience. Well, today we’re honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers.
Tune in to learn
The three main differences between service-based business SEO and ecommerce SEO
How small businesses should build out the primary nav structure
Two ways to start driving more relevant traffic to your ecommerce site today
How to avoid the duplicate content issue with collection and product pages
How to do keyword research for collection pages and product pages
How to improve time on site and key information you should add to encourage customers through to the sale
How to stand out in the SERPS against the bigger brands
Optimising your product pages - where to start
Why generative AI isn’t going to doom ecommerce stores
The importance of your brand story, and taking consumers on a journey with your brand
Useful resources
Freebies:
167 episodes
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Similar to The Recipe For SEO Success Show
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
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