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Ep. 124 - Getting FAST

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Content provided by S&P Global Market Intelligence and P Global Market Intelligence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by S&P Global Market Intelligence and P Global Market Intelligence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The growth in Free, Ad-Supported Television (FAST) is impacting media markets as consumers blend new forms of consumption. FAST has become a notable player, generating billions in ad revenue and improving and increasing the content available. It’s still a small percentage of the Streaming Video On-Demand (SVOD) revenues, particularly in Europe, but the relatively low cost to spin up new channels is letting it address new and niche media content. It’s not all Baywatch and Bob Ross any more.

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101 episodes

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Ep. 124 - Getting FAST

Next in Tech

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Manage episode 371063487 series 2877784
Content provided by S&P Global Market Intelligence and P Global Market Intelligence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by S&P Global Market Intelligence and P Global Market Intelligence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The growth in Free, Ad-Supported Television (FAST) is impacting media markets as consumers blend new forms of consumption. FAST has become a notable player, generating billions in ad revenue and improving and increasing the content available. It’s still a small percentage of the Streaming Video On-Demand (SVOD) revenues, particularly in Europe, but the relatively low cost to spin up new channels is letting it address new and niche media content. It’s not all Baywatch and Bob Ross any more.

  continue reading

101 episodes

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