From Wholesale to Retail: Brands Are Trying to Achieve a Balance
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Imagine a world where legacy retailers, once terrified by the concept of ecommerce, are now leading the charge, leveraging multiple distribution channels to connect with their customers.
Join us, Robin Lewis and Shelley Kohan, as we dissect this seismic shift from the wholesale to the retail model. We'll delve into the hard truth of skyrocketing customer acquisition costs and why the data collected from selling directly to consumers has become an invaluable resource.
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
Chapters
1. Wholesale and Retail Model Shift (00:00:00)
2. Warby Parker Come on The Scene (00:01:45)
3. DTC Cost of Customer Acquisition (00:04:49)
4. Managing Inventory (00:10:18)
5. Nike (00:12:56)
6. Strategic Collaboration is the Key (00:15:52)
7. Podcast Availability and Audience Engagement (00:18:40)
208 episodes