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From Wholesale to Retail: Brands Are Trying to Achieve a Balance
Manage episode 373222004 series 2829840
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Imagine a world where legacy retailers, once terrified by the concept of ecommerce, are now leading the charge, leveraging multiple distribution channels to connect with their customers.
Join us, Robin Lewis and Shelley Kohan, as we dissect this seismic shift from the wholesale to the retail model. We'll delve into the hard truth of skyrocketing customer acquisition costs and why the data collected from selling directly to consumers has become an invaluable resource.
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
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