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How AI can Transform Paid and Owned Marketing Channels - with Richard Harris
Manage episode 374243846 series 1346873
Richard Harris is the Founder and CEO of Black Crow AI, which delivers AI/ML infrastructure as a service to companies of any size. Black Crow uses machine learning to predict the future of key enterprise KPIs, in real-time, and activates those predictions in hyper-practical ways to improve profitability. Before founding Black Crow, Richard was the founder and CEO of , which grew to over $175M in annual revenue. Earlier in his career, he was an SVP at Travelocity, where he led Strategy, BD and Travelocity’s syndication business, which grew to over $2B under his leadership. Richard was a co-founder of Site59, an innovator in online travel technology, serving as CFO through the company’s acquisition by Travelocity/Sabre Holdings.
In this episode, you will learn
How AI is changing the landscape, particularly in terms of paid and owned marketing channels
Example of how AI can enhance the effectiveness of paid channels in an ecommerce setting
How does AI enhance the effectiveness of owned channels, like email marketing or a brand's own website
How can businesses, particularly smaller ones, easily adopt and implement AI
The future of ecommerce marketing particularly for paid and owned channels
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
369 episodes
Manage episode 374243846 series 1346873
Richard Harris is the Founder and CEO of Black Crow AI, which delivers AI/ML infrastructure as a service to companies of any size. Black Crow uses machine learning to predict the future of key enterprise KPIs, in real-time, and activates those predictions in hyper-practical ways to improve profitability. Before founding Black Crow, Richard was the founder and CEO of , which grew to over $175M in annual revenue. Earlier in his career, he was an SVP at Travelocity, where he led Strategy, BD and Travelocity’s syndication business, which grew to over $2B under his leadership. Richard was a co-founder of Site59, an innovator in online travel technology, serving as CFO through the company’s acquisition by Travelocity/Sabre Holdings.
In this episode, you will learn
How AI is changing the landscape, particularly in terms of paid and owned marketing channels
Example of how AI can enhance the effectiveness of paid channels in an ecommerce setting
How does AI enhance the effectiveness of owned channels, like email marketing or a brand's own website
How can businesses, particularly smaller ones, easily adopt and implement AI
The future of ecommerce marketing particularly for paid and owned channels
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
369 episodes
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