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#23 Q4: What to focus on to drive revenue
Manage episode 376615539 series 3439816
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Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact and can help you drive revenue in Q4 - and the upcoming year.
The topics discussed in this episode:
- Fact check - The key stats for 2023
- Why Q4 is tricky: Spray & pray vs. doubling down
- Initiatives to start aligning your Sales and Marketing
- Sales initiatives for Q4: The power of prospecting and technology
- Marketing initiatives for Q4 : Customer marketing, intent data, and lots of research
- Product initiatives for Q4: Enabling scalability
- Customer success initiatives for Q4: The sales to customer success handover
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