Best Smarketing Podcasts (2024)

1
Should Developing Nations Have the Same Climate Goals as Developed Nations? 23:32

9M ago23:32

23:32

Tune in, as Anjal Prakash, Clinical Associate Professor (Research), helps us navigate the discourse on environmental standards in developing economies. Our latest #FacultyCast episode explores the arguments, complexities, and pathways, from sustainable finance to policymaking, toward a fair and sustainable global solution.…

1
Why India’s the Next Big Hub for Global Enterprises 22:13

9M ago22:13

22:13

India's rise as a hub for global capability centres (GCCs) is reshaping the global business landscape. Join Prakash Bagri, Associate Professor (Practice), Marketing, ISB on our latest FacultyCast epsiode, as he explains how these centres operate as catalysts for global enterprises, foster innovation, and bolster the local economy.…

1
#30 How to get sh*t done - Productivity hacks 37:08

9M ago37:08

37:08

We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency. The topics discussed in this episode: What factors influence an individual's productivity? How do you improve your ability to focus? What are …

1
#29 Burnout Talk with Sally Clarke 38:06

10M ago38:06

38:06

Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a burnout, the symptoms, and the actions you should take when you are spotting the first signs. Find Sally Cla…

1
Winning Customers Through Smarketing 26:39

10M ago26:39

26:39

What's the key to rapidly growing your customer base? Catch our latest episode of FacultyCast, as Ahmed Timoumi, Assistant Professor, Marketing, shares his insights on the transformative impact of aligning sales and marketing strategies, and how it helps organisations exceed new customer acquisition targets.…

1
#28 ABM with Casper Rouchmann 30:25

10M ago30:25

30:25

Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know. The topics discussed in this episode: Defining the resources …

1
#27 Make meetings great again 27:34

11M ago27:34

27:34

Meetings - we all have them, and most likely way too many again. On this episode Julia Hartwig gives her insights on how to ensure that meetings are productive, efficient, and run just as long as needed. She goes through the 3 types of meetings (Recurring meetings, purpose meetings and brainstorms) and shares the guidelines she uses so that every p…

1
#26 What I have learned in the first 25 episodes of Frenemies 30:20

11M ago30:20

30:20

By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so important and the 4 building blocks of a strong alignment. She also talks about what she has personally learn…

1
#25 Excelling at Stakeholder Management to progress in your career 28:48

11M ago28:48

28:48

Stakeholder management - just a buzzword or a skill? In episode 25 of Frenemies Julia Hartwig gives insights on how to excel at stakeholder management to progress in your role and career. Stakeholder management is a skill that is often underrated and yet extremely important in any kind of job, but even more so in B2B Sales and Marketing. Julia cove…

1
#24 Building a strong Sales & Marketing Alignment with Laura Erdem 38:11

11M ago38:11

38:11

Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Mar…

1
#23 Q4: What to focus on to drive revenue 31:22

12M ago31:22

31:22

Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact an…

1
TLDL: Paid Media Deep Dive - Key Insights 19:53

12M ago19:53

19:53

Too long; didn't listen edition: You didn't have time to listen to the full paid media deep dive? Listen to the key insights of Julia's paid media talk with Deivis Rupslaukis and learn how you choose paid media platforms, the difference between demand capture and demand creation, and most importantly: paid media tips any marketer should know.…

1
#22 Paid Media Deep Dive with Deivis Rupslaukis 45:32

12M ago45:32

45:32

Paid Media - the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media agency DERU Digital and has more than 7 years ex…

1
Season One Finale 1:01:37

1y ago1:01:37

1:01:37

Holy bloody moly - we've only gone and finshed our first season of Banterpreneurs! HUGE thank you to all our loyal listeners, and indeed to everyone who's tuned in over the last 28 episodes! We've certainly had a BLAST, and can't wait to come back with more nonsense and nuggets of gold in season two! We'd also like to say a MASSIVE thank you again …

1
#21 How to spot red flags with Jillian Als 31:28

1y ago31:28

31:28

The current market is an employers' market making the fight for the perfect B2B leadership role even more competitive. That's why Julia Hartwig is joined by the brilliant Jillian Als on this episode. Jillian is a skilled B2B Marketing leader with more than 15 years of experience, passionate about Sales and Marketing alignment, and currently looking…

1
When The Unexpected Shit Hits The Fan 43:13

1y ago43:13

43:13

What do you do when something unexpected happens in your business or life? Perhaps you go into fight mode, throw everything at it and don't come up for air until it's fixed? Or maybe you choose the mode of "flight", retreat to the couch with a litre of ice cream and pray to the Netflix Gods to make the problem go away? Well since the unexpected shi…

1
Exploring India's Ambitious Digital Agenda 12:43

1y ago12:43

12:43

Join us as we speak with Madhu Vishwanathan, Associate Professor Marketing, in an engaging podcast that explores the future of India's digital landscape. In this thought-provoking episode, we discover valuable insights as we navigate the dynamic interplay between data privacy, cyber-security, and innovation in the digital age. The discussion takes …

1
#20 Teams that Sell with Martin Nyvang Mariussen 37:59

1y ago37:59

37:59

Creating teams that sell - that is the goal of any B2B company. But how do you get there? To uncover this, Julia Hartwig is joined by Martin Nyvang Mariussen, Partner at Kvadrant Consulting and Co-author of the book "Teams that Sell", in this episode of Frenemies. The topics covered in this episode: B2B teams depend more on collaboration now than e…

1
More To Banter Than Meets The Eye 51:13

1y ago51:13

51:13

Banter is often passed off as trivial and something you just don't have time for - you're far too busy trying to get all the important shit done and keep your head above water. But what if we told you that banter has the power to completely transform your brain, your business, your life and your relationships? Doesn't seem so trivial now, does it? …

1
#19 Why the CFO matters with Sara Leander-Pehrson 43:24

1y ago43:24

43:24

In episode 19 of Frenemies Julia Hartwig is joined by Sara Leander-Pehrson, the CEO of Prezentor with more than 20 years of sales experience. Together Julia and Sara uncover why the CFO matters in B2B Sales and Marketing and reveal the results of the Sellers' readiness survey 2023 with more than 300 B2B sellers. They discuss what challenges sellers…

1
Social Media Gives Us The Sh*ts 33:50

1y ago33:50

33:50

Ahh, social media - a necessary evil in the world of small business…and generally a very large pain in our arses. Just when you think you might be getting it, the f*ckers go and change something and it feels like you’re right back at ground zero again 🤬 Sometimes it feels like the only way you can get ahead is to expose more skin 👙or choreograph an…

1
#18 How to startup in 2023 with Marc Denier 31:38

1y ago31:38

31:38

In this episode Ahmet and Julia are joined by Marc Denier, the Co-founder of StageSet to talk startup. Together the three discuss how it is to found a startup in a difficult economy, how to prioritize between Sales, Marketing, and Product as well as how to land your first customer. Topics discussed in this episode: Balancing responsibilities as a s…

1
#17 Let's talk about price baby 34:51

1y ago34:51

34:51

Pricing - in today's B2B world buyers care about prices. So does the price have the power to make it or break it? It certainly does. That's why Julia Hartwig and Ahmet Albayrak talk pricing in this episode. How should you create a pricing strategy and how do you communicate price with buyers? This and many more are discussed in this episode on Fren…

1
#16 Sales and Marketing Alignment with Jillian Als 34:47

1+ y ago34:47

34:47

In this episode of Frenemies Julia is joined by Jillian Als, the VP of Marketing at Tricent. The two discuss how Marketing leaders can approach and ensure a close alignment between Sales and Marketing in B2B SaaS companies. They talk about their challenges they had working with Sales, the main benefits of a close alignment, and how their relationsh…

1
#15 Our Confessions: Sales and Marketing activities we're not proud of 35:33

1+ y ago35:33

35:33

Currently, every department in B2B companies is under immense pressure. And more often than not pressure leads to activities that don't drive value. That's why Ahmet and Julia in this episode talk about the Sales and Marketing activities they have done in their career, which they aren't proud of. What are the things they have done even though they …

1
Leading with Purpose 19:59

1+ y ago19:59

19:59

FacultyCast is a podcast series produced by ISB Executive Education. The podcast features ISB professors who continue to broaden the horizons of new knowledge. Listeners can gain research-backed perspectives on complex real-world challenges to manage and lead effectively. In the inaugural episode of FacultyCast, Dr. Ram Nidumolu, Professor of Organ…

1
How Do You Role? 49:01

1+ y ago49:01

49:01

How many roles do you play in your life? Business person, partner, parent, sibling, child, friend, teacher, mentor…all round legend (or is that just us?!) The real question however, is do you maintain your authenticity throughout all these roles…or do you show up “in character” and change yourself according to who you think you “should” be in order…

1
#14 How Brands impact our decision-making 31:05

1+ y ago31:05

31:05

Brand awareness - every B2B is currently trying to build and increase their brand awareness, but why is it so important? In this episode Julia and Ahmet take a deep dive into the psychological impact brands have on our decision-making, and how B2B companies can use this to build their brand and create demand in the market. The topics discussed in t…

1
#13 How to use AI to be more efficient 34:20

1+ y ago34:20

34:20

Everyone is talking about it, everyone has tested it, and everyone has implemented it - AI. In this episode Ahmet and Julia discuss the AI-based tools they use to get more efficient in their everyday work in B2B Sales and Marketing. They take a deep dive into the use cases for the different tools and tasks. The 4 use cases discussed in this episode…

1
Are You Addicted To "Ta Da" Moments? 32:23

1+ y ago32:23

32:23

As business owners, coaches and indeed humans, we tend to want (and expect) “Ta Da” moments every day - usually in the form of impressive actions and quick results. Consequently we often have unrealistic expectations, we over promise and under deliver, and we put a lot of unnecessary pressure on ourselves. That doesn’t sound like much fun, does it?…

1
#12 How to land your dream job 34:24

1+ y ago34:24

34:24

Go get your dream job! In this episode Julia and Ahmet share their best tips and tricks to land your dream job in Sales and Marketing. This episode is especially useful for newcomers who are looking to land their first job in the B2B industry, but also has lots of tips for everyone else that wants to go on a successful job hunt. Topics discussed in…

1
Procrastination: Ain't Nobody Got Time For That! 39:41

1+ y ago39:41

39:41

Ahhh procrastination - it's kinda like a scab...you know you shouldn't pick it and you know that bad things will happen when you do, but somehow you just can't resist the urge, so you get stuck in and then spend the rest of the day full of regret and self-loathing. Ain't nobody got time for that! Now we're not denying that procrastination can be gr…

1
#11 Playbooks - What we need and why 30:03

1+ y ago30:03

30:03

Playbooks, by now they're a buzzword, and yet too many B2B companies fail at creating, maintaining, and implementing playbooks that Sales and Marketing need. In this episode Ahmet and Julia dive deeper into what kind of playbooks are needed, why they're important, and what needs to be in them. Topics discussed in the episode: Do playbooks reduce cr…

1
#10 Tech Talk - The perfect tech stack 28:09

1+ y ago28:09

28:09

The tech stack is much talked about and in this episode Julia and Ahmet take a deep dive into the tools and solutions Sales and Marketing need. This is an episode full of name dropping, recommendation, and useful tips on the most important sales and marketing tools that make a difference in the day-to-day work of busy marketers and sellers. Topics …

1
Marketing, Smarketing 51:31

1+ y ago51:31

51:31

Have you ever uttered the words - “I’m no good at marketing” or “I’m just not a natural salesperson”? WELL STOP IT! The fact is, as small business owners we have to learn how to suck that shit up and put ourselves out there - otherwise, we don’t got no business! So in this episode we’re redefining how we approach sales and marketing with smarketing…

1
#9 Training and Onboarding: What do we need? 34:27

1+ y ago34:27

34:27

As both Julia and Ahmet started new jobs four months ago they are talking onboarding and training in this episode focusing on what training Sales and Marketing need to perform at their best. Topics they discuss in this episode: What does Marketing need to know to be fully onboarded? What does the perfect Sales onboarding look like? How onboarding d…

1
#8 How did we end up here? 30:42

1+ y ago30:42

30:42

This episode is a personal one: Ahmet and Julia take a tour back memory lane and talk about their first work experiences, how they ended up pursuing careers in Sales and Marketing, and how they ended up doing a podcast. Most importantly, in this episode they discuss what they truly love about Sales and Marketing.…

1
Dear Technology: It's Not You, It's Me 57:48

1+ y ago57:48

57:48

Do you, like us, have a love/hate thing going on with your technology? On the one hand it opens up so many opportunities that couldn't otherwise exist (like the Banterpeneurs!), but on the other it can be all consuming and feel like it's running your life. It's clear that we can't live without tech, particularly as small business owners, but are th…

1
#7 Why we hate Sales 34:45

1+ y ago34:45

34:45

We need Sales - all of us can agree on that in the B2B industry. But we also hate Sales. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about Sales. While Julia has a lot of experience being a prospect and working with the Sales department, Ahmet gives an i…

1
#6 Why we hate Marketing 30:55

1+ y ago30:55

30:55

We love marketing, but we also hate marketing. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about marketing. Naturally, Ahmet has a lot of experience collaborating or not collaborating with the Marketing department. Julia uncovers what she hates about mar…

1
Chat GPT: Should We Love Or Hate Thee? 44:56

1+ y ago44:56

44:56

Chat GPT is making massive waves throughout the small business community. The question is - are they the type of waves you can frolic and have fun times in, or the type that drag you under and make you question your life choices? Only you can decide. So we invite you to join us as we unpack it all and hopefully make the waters a little less murky f…

1
Why Empathy is the best quality you can have 5:01

1+ y ago5:01

5:01

This week there is no episode of Frenemies, because we are using our reach to raise awareness to support Turkey in this situation. Your help and your donation is needed to support the affected people and areas who lost their homes, their family members, and their livelihood. Here is the list of organizations that are safe and need any donation: AFA…

1
#5 Buzzword Bingo 34:43

1+ y ago34:43

34:43

We're playing buzzword bingo - covering the most important buzzwords in the world of B2B Sales and Marketing. Naturally, Julia and Ahmet drift off from talking buzzwords to talking about the challenges in Marketing and Sales and the collaboration between the two departments. Questions discussed in the episode are: What is high quality content? How …

1
How To Adapt, Evolve & Survive In Business 50:46

1+ y ago50:46

50:46

Ain't no doubt that the world is advancing at an amazing rate. It feels like every time you blink there's something new - with the economy, technology, business strategies, consumer behaviours...the constant change is relentless. Charles Darwin suggested that organisms best adjusted to their environment are the most successful in surviving and repr…

1
#4 Our 2022 Fuckups 40:18

1+ y ago40:18

40:18

In this episode of Frenemies Julia and Ahmet talk about what nobody really wants to talk about: their fuckups. What did they fail at in 2022, did they learn anything from their fuckups, and can you turn fuckups into wins? The fuckups they cover in this episode: A Sales gift gone wrong Job interviews The long list of Marketing fuckups Non-functionin…

1
#3 Start of year vs. End of year - pick your poison 31:08

1+ y ago31:08

31:08

In this episode of Frenemies Ahmet and Julia talk about the Start of the calendar year versus the end of the calendar year. Each of these time periods has its own challenges and they talk about how Sales and Marketing experience these periods, which one is easier for each department, what trends they typically see going on, and what people should b…

1
#1 Let's talk Basics 29:19

1+ y ago29:19

29:19

What is all of this even about?! In their first episode of Frenemies Julia and Ahmet talk about the basics: what is Sales and what is Marketing? To spice things up, each of them created their own definitions of Sales and Marketing to uncover the prejudices each of them has of the other area. Other questions they discuss include: Is Marketing all ab…

1
#2 Why are Sales and Marketing Frenemies? 29:49

1+ y ago29:49

29:49

In this episode Julia and Ahmet dive deeper into uncovering the love hate relationship between Sales and Marketing. They discuss where the fractions come from, and why Sales and Marketing aren't BFFs (yet). Questions they discuss in this episode: Why do Sales and Marketing have different targets? Can Sales and Marketing actually listen to each othe…

1
Do Magical Solutions Exist In Business? 1:19:30

1+ y ago1:19:30

1:19:30

How much would you give for a magical solution that would get your business to where you want it to be ASAP? Well actually, a lot of business owners regularly give quite a lot - of money, time and energy - but sadly the solution often does a disappearing act and their business doesn't get the magical momentum they expected...and needed. We say "the…

1
How To Do Business Like A Boss In 2023 1:03:15

1+ y ago1:03:15

1:03:15

Business in 2023 - what the heck will we have to deal with and how the heck will we deal with it? Let's face it, we're going into 2023 with a lot more uncertainty than we have in recent years - but while we can't necessarily control that, we can control the way we respond to it. So before you spend the entire holiday period numbing your anxiety wit…

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