))
#28 ABM with Casper Rouchmann
Manage episode 380550544 series 3439816
Content provided by Julia Hartwig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Hartwig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know.
The topics discussed in this episode:
- Defining the resources and personalization you can allocate to ABM
- The 3 types of ABM
- ICP mapping and account segments
- Why ABM is a long game
- How much personalization is needed to get started
- The ideal frequency of ABM campaigns
- The right metrics to measure ABM
- How to scale ABM activities
- Are ABM and ABS the same?
Check out SparkForce - Full-service, channel-agnostic digital marketing solutions
Check out the Marketing Corner podcast
32 episodes
Share
