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Navigating the Programmatic Path and Road Ahead with Marc Bartholomew
Manage episode 376954424 series 2983403
Content provided by Lamar Advertising. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lamar Advertising or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew
00:00 - 02:37 Introducing Marc Bartholomew
02:44 - 03:56 Youth Premiere League Soccer
04:08 - 07:08 Internship and Early Experience
07:19 - 10:27 What Does A Brainstorm Looks Like?
11:17 - 12:57 How To Enter Into Brainstorms
13:00 - 16:25 Creative Dynamic Content Team
16:37 - 19:17 Programmatic Strategy and Process
19:23 - 20:58 Adoption and Education
21:00 - 28:08 Bartholomew's Speech
28:14 - 29:38 Writer's Strike
29:46 - 36:51 Measurement
37:10 - 39:46 Fake Ads
39:48 - 42:01 What Else Excites Marc and the Brands He Works With?
42:13 - 43:18 Three Kidneys
43:23 - 44:17 Thank You Marc
103 episodes
Share
Manage episode 376954424 series 2983403
Content provided by Lamar Advertising. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lamar Advertising or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew
00:00 - 02:37 Introducing Marc Bartholomew
02:44 - 03:56 Youth Premiere League Soccer
04:08 - 07:08 Internship and Early Experience
07:19 - 10:27 What Does A Brainstorm Looks Like?
11:17 - 12:57 How To Enter Into Brainstorms
13:00 - 16:25 Creative Dynamic Content Team
16:37 - 19:17 Programmatic Strategy and Process
19:23 - 20:58 Adoption and Education
21:00 - 28:08 Bartholomew's Speech
28:14 - 29:38 Writer's Strike
29:46 - 36:51 Measurement
37:10 - 39:46 Fake Ads
39:48 - 42:01 What Else Excites Marc and the Brands He Works With?
42:13 - 43:18 Three Kidneys
43:23 - 44:17 Thank You Marc
103 episodes
All episodes
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
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continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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…
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Tom Merritt, Sarah Lane and the team help you stay up to date with independent, authoritative and trustworthy tech news. Become a member at https://plus.acast.com/s/dtns. Hosted on Acast. See acast.com/privacy for more information.
…
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continue reading
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