Pary Bell’s CV is stacked with leadership roles at some of Canada’s biggest media companies including, but not limited to, the CBC, Rogers Media, and TorStar.He’s made a career of leading organizations through digital transformation, but his original plan didn’t involve building teams, managing people, and navigating internal politics—Pary’s first …

In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to…

Sue Haas is the President and COO of NLogic—Canada's leading provider of audience analysis technology and data.But Sue’s career didn’t start in data and analytics. Her first job in media was an internship on eTalk Daily, researching and writing interview questions for celebrities like Phil Collins, John Mayer, and Nelly.This was a complete shift fr…

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry.By Brigette Wolf

It’s episode 100 and we welcome back our episode nine guest, Interactive Advertising Bureau of Canada President, Sonia Carreno.Sonia was only a handful of months into her presidency when we first chatted back in 2015. Nine years later, Sonia returns to talk about how the IAB Canada has evolved under her leadership, while providing insight into how …

In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville. Podcast Breakdown 00:00 - 06:25 Meet Nolan Johnson 06:26 - 17:45 Meet Courtney Redford 17:53 - 28:25 Meet Jeannie Hannigan 28:31 - 38:25 Meet Jennifer …

Kevin Bartus is a terrible employee—those are his words, not mine. But that’s OK because he’s a very successful entrepreneur.Kevin is the President and CEO of Ideon Media—Canada’s largest digital rep firm, responsible for monetizing Canadian ad traffic for brands such as VICE Media and IGN, to name a few. Ideon also owns and operates several sites …

In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in implementing creative marketing campaigns.By Gina Sisk

In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.By Taylor Jacobs

Cracking the media industry can be tough for an employee, but for an entrepreneur? Building something from scratch can be a tall order.But it was a challenge that Sotero Bernardo was up for. Sotero is the Co-Founder, Head of Business Development at Coastal Digital Group—an experience agency combining creativity with technology.The original goal was…

Sales is a performative art, and presentations are like a play. Notes serve as the script, while the PowerPoint deck acts as the set. The boardroom the stage, and clients the audience. At the heart of the production—the sales rep.When comparing the two professions, you can see why today’s guest, Kristie Painting, has enjoyed a successful sales care…

In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, c…

In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection. Podcast Breakdown 00:00 - 05:30 Meet Joanna Peña-Bickley 05:30 - 13:30 What is AI? 14:00 - 21:00 AI and Evolution 22:00 - 30:0…

In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. Podcast Breakdown 00:00 - 16:30 Albert Thompson, Walton Isaacson 17:00 - 27:35 Toni Morris, Vistar Media 27:30 - 38:00 Rick Robinson,…

When Valerie Tyson interviewed for a marketing role with the Charlotte Hornets, it was team owner and NBA legend, Michael Jordan, who handled her final interview.And this is only one of the many stories comprising Valerie’s sports marketing career.Valerie is the Co-Founder, Head of Strategy + Sports at Unrivaled Group—a female led, sports driven te…

In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming. Podcast Breakdown 00:00 - 05:29 Meet Brandon Landry 05:…

Kensington Grey is an influencer management agency rooted in diversity, representing an extensive roster of black and brown creators. At the heart of the agency is President & CEO, Shannae Ingleton Smith.Born in Toronto, raised in Calgary, Shannae studied finance and economics in university. But marketing was her real passion. There wasn’t an optio…

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path. Podcast Breakdown 00:00 - 03:30 Meet Shingy 03:31 - 08:15 The Power of Short Attention Spans 08:16 - 14:00 Curiosity and Niche Exploration 14:…

In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0. Podcast Breakdown 00:00 - 02:30 Meet Jon Vlassopulos 02:30 - 4:00 What is Napster 05:30 - 12:00 Jon Vlassopulos Journe…

Ian Dallimore is Lamar Advertising’s Vice-President, Digital Growth & General Manager of Programmatic, but his path to OOH advertising didn’t start with a typical agency job. A New Orleans native, Ian’s original plan was to be a pediatrician. He studied medicine at Louisiana College while on a basketball scholarship. An injury nixed this, and he tr…

In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing app…

It’s difficult to refute social media’s supremacy in the platform hierarchy. Brands are increasingly trying to find new & innovate ways to leverage social for audience engagement.And it’s exactly why they turn to today’s guest, Darcy MacNeil. Darcy is the Head of so.da—a full service, specialized, and award-winning social first agency.Darcy’s caree…

In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic…

In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing. Podcast Breakdown 00:00 - 01:50 Introduction 01:51 - 06:30 Journey to Success 0…

Science has always played a role in marketing—whether it be focus groups, surveys, or any other form of research. But the marriage between the two disciplines has grown increasingly closer over the years. So much, that it has formalized the role marketing science plays in advertising.And PHD Canada has entrusted Matt Devlin, to handle this for thei…

In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake, EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here - https://programmatic.lamar.com/posts/denise-shewmake Podcast Breakdown 00:00 - 4:31 Meet Denise Shewmake 5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH 18:51 - 26:04 L…

You might know David Cairns as the co-founder of Cairns Oneil, but the agency he started with Sherry O’Neil back in 2012 is just one of the many companies he’s had a hand in founding. In fact, some of those agencies became the entry points for international holding companies looking to enter the Canadian market.For example, David’s first agency—Dav…

You could say a career in advertising was foreshadowed in Anthony Hello’s childhood. After all, two of his influences were fictional advertising executives–Angela Bower from Who’s the Boss?, and Darrin Stephens from Bewitched. Anthony was born, raised, and educated in Fredericton, New Brunswick. He moved to Toronto after graduating from the Univers…

Running commentary on your profession can be daunting—especially on LinkedIn, where point-of-views can be read by your entire industry.But that hasn’t stopped today’s guest, Danny Weisman, from publishing his thoughts.Danny is the Group Media Director at Noble People—a New York-based creative media agency focused on new thinking and innovative meth…

In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions. Podcast Breakdown 00:00 - 01:00 Introducing Programmatic Team 01:07 - 03:27 Favorite or Least Favorite 2023 Trend 03:30 - 07:31 Career Highlight From…

Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delvi…

In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more abou…

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb 00:00 - 03:42 Introducing Robert Gottlieb 03:49 - 05:30 The Film Industry 05:35 - 08:09 Creative Mindset in A…

In a world where job hopping is normalized, it’s rare to meet someone who has spent their entire career with the same company. And it’s even rarer to hear about an intern working their way up to president. But this is the story of today’s guest, Caroline Moul. Caroline is the President of PHD Canada—the Canadian division of PHD Media Worldwide. Not…

In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising. Podcast Breakdown 00:00 - 03:30 Meet Charlie Lamar 03:30 - 05:30 Growing Up and Billboards 5:30 - 10:00 The story of Lamar 10:00 - 14:00 Lamar and the Mid-markets 14:00 - 25:00 Charlie Lamar's Beginning…

In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. Podcast Breakdown 00…

In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab…

Marketer, educator, podcaster, & founder—Darian Kovacs stops by to chat.Darian and I talk about growing up in the border town of Tsawwassen, British Columbia, studying art education & visual arts at the University of Victoria, his time as a youth worker in Surrey, and his entrepreneurial endeavours which include Jelly Digital Marketing & PR Agency,…

In a bonus episode of this season’s Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Au…

In episode 9 of this season’s Digital and Dirt Podcast, Ian welcomes Mani Schlisser, Connections Planning Director at Ogilvy NY, to discuss the significance of asking 'why.' They explore its role in Mani's career, its connection to shifting preferences in younger generations, and the importance of out-of-home advertising in the ever-evolving media …

Ron Tite, Founder and Chief Creative Officer of Church+State stops by to chat. And what a conversation we have. Even if you’ve never met Ron, there’s a good chance you’ve come across his content. Apart from being the CCO of Church+State, he’s an in-demand guest speaker, published author, and very active on social media. What makes Ron’s content bot…

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's b…

In episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Lina Maggi, VP of Partnerships and Head of Out of Home at BCN Visuals, to discuss 3D anamorphic full motion in OOH and the evolution of creative advertising. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/lina-maggi Podcast Brea…

Out-of-home media has seen tremendous growth in recent years. Much of this can be attributed to the proliferation of digital signage and the convenience of purchasing inventory via programmatic platforms. We’ve come a long way from manually placing posters in transit shelters.And today’s guest, Stephanie Gutnik, is helping accelerate this change. S…

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advert…

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, che…

Coming from a family of scientific and mathematical academics wasn’t enough to deter Kaaveh Shoamanesh from pursuing a career in entertainment. And he wasn’t about to let something like university, which he attended for an entire month, get in the way.After leaving university, Kaaveh packed up at the age of 18, moving south to Los Angeles to kick o…

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry. To learn more about this episode, check out Lamar's blog linked here - p…

In Episode 3 of this season's Digital and Dirt podcast, Ian is joined by Claudia Damas, CEO of Altermark, to discuss multicultural insights and her leadership role in the Out of Home industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/claudia-damas 00:00 - 10:50 Introducing Claudia Damas & G…

In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also th…