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Game-Changing Advertising: The Power of Live Sports and Out of Home Impact with Robert Gottlieb
Manage episode 386454797 series 2983403
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb
00:00 - 03:42 Introducing Robert Gottlieb
03:49 - 05:30 The Film Industry
05:35 - 08:09 Creative Mindset in Advertising
08:13 - 09:47 Sharing Both the Personality and Team in Sports Marketing
09:59 - 16:03 Capturing New Fans
16:10 - 19:01 Competitive Nature and Prime Time
19:11 - 23:10 Evolution of Advertising and Its Impact
23:20 - 28:41 Importance of OOH
28:22 - 31:21 NFL
31:27 - 34:06 Selling Ads- Pregame & Postgame
34:30 - 41:04 Evolution of Sports Experience- Where Is It Going?
41:11 - 42:16 Thanks Robert
103 episodes
Manage episode 386454797 series 2983403
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb
00:00 - 03:42 Introducing Robert Gottlieb
03:49 - 05:30 The Film Industry
05:35 - 08:09 Creative Mindset in Advertising
08:13 - 09:47 Sharing Both the Personality and Team in Sports Marketing
09:59 - 16:03 Capturing New Fans
16:10 - 19:01 Competitive Nature and Prime Time
19:11 - 23:10 Evolution of Advertising and Its Impact
23:20 - 28:41 Importance of OOH
28:22 - 31:21 NFL
31:27 - 34:06 Selling Ads- Pregame & Postgame
34:30 - 41:04 Evolution of Sports Experience- Where Is It Going?
41:11 - 42:16 Thanks Robert
103 episodes
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