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Game-Changing Advertising: The Power of Live Sports and Out of Home Impact with Robert Gottlieb
Manage episode 386454797 series 2983403
Content provided by Lamar Advertising. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lamar Advertising or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb
00:00 - 03:42 Introducing Robert Gottlieb
03:49 - 05:30 The Film Industry
05:35 - 08:09 Creative Mindset in Advertising
08:13 - 09:47 Sharing Both the Personality and Team in Sports Marketing
09:59 - 16:03 Capturing New Fans
16:10 - 19:01 Competitive Nature and Prime Time
19:11 - 23:10 Evolution of Advertising and Its Impact
23:20 - 28:41 Importance of OOH
28:22 - 31:21 NFL
31:27 - 34:06 Selling Ads- Pregame & Postgame
34:30 - 41:04 Evolution of Sports Experience- Where Is It Going?
41:11 - 42:16 Thanks Robert
103 episodes
Share
Manage episode 386454797 series 2983403
Content provided by Lamar Advertising. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lamar Advertising or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb
00:00 - 03:42 Introducing Robert Gottlieb
03:49 - 05:30 The Film Industry
05:35 - 08:09 Creative Mindset in Advertising
08:13 - 09:47 Sharing Both the Personality and Team in Sports Marketing
09:59 - 16:03 Capturing New Fans
16:10 - 19:01 Competitive Nature and Prime Time
19:11 - 23:10 Evolution of Advertising and Its Impact
23:20 - 28:41 Importance of OOH
28:22 - 31:21 NFL
31:27 - 34:06 Selling Ads- Pregame & Postgame
34:30 - 41:04 Evolution of Sports Experience- Where Is It Going?
41:11 - 42:16 Thanks Robert
103 episodes
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
Tom Merritt, Sarah Lane and the team help you stay up to date with independent, authoritative and trustworthy tech news. Become a member at https://plus.acast.com/s/dtns. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
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Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
