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Transforming Billboards into Bags: The Rareform Journey with Aric and Alec Avedissian

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Manage episode 379432438 series 2983403
Content provided by Lamar Advertising. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lamar Advertising or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian
Podcast Breakdown
00:00 - 02:59 Introducing Aric and Alec Avedissian
03:07 - 0:859 What Is Rareform?
09:00 - 11:00 Getting Supplies From Lamar
11:05 - 13:14 One of One
13:26 - 14:36 Difficulties & Roadblocks
14:41 - 15:50 Vendor Side of OOH
15:55 - 19:04 Shark Tank Experience
19:31 - 24:49 E Commerce
24:36 - 28:55 Colors Customers Want/Products
29:00 - 30:40 Tyler Ramsey Campaign
30:45 - 33:00 How You Get The Word Out
33:15 - 34:12 Totes & Sling Bags
34:39 - 35:49 Future for Rareform

  continue reading

103 episodes

Artwork
iconShare
 
Manage episode 379432438 series 2983403
Content provided by Lamar Advertising. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lamar Advertising or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian
Podcast Breakdown
00:00 - 02:59 Introducing Aric and Alec Avedissian
03:07 - 0:859 What Is Rareform?
09:00 - 11:00 Getting Supplies From Lamar
11:05 - 13:14 One of One
13:26 - 14:36 Difficulties & Roadblocks
14:41 - 15:50 Vendor Side of OOH
15:55 - 19:04 Shark Tank Experience
19:31 - 24:49 E Commerce
24:36 - 28:55 Colors Customers Want/Products
29:00 - 30:40 Tyler Ramsey Campaign
30:45 - 33:00 How You Get The Word Out
33:15 - 34:12 Totes & Sling Bags
34:39 - 35:49 Future for Rareform

  continue reading

103 episodes

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