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Transforming Billboards into Bags: The Rareform Journey with Aric and Alec Avedissian
Manage episode 379432438 series 2983403
In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian
Podcast Breakdown
00:00 - 02:59 Introducing Aric and Alec Avedissian
03:07 - 0:859 What Is Rareform?
09:00 - 11:00 Getting Supplies From Lamar
11:05 - 13:14 One of One
13:26 - 14:36 Difficulties & Roadblocks
14:41 - 15:50 Vendor Side of OOH
15:55 - 19:04 Shark Tank Experience
19:31 - 24:49 E Commerce
24:36 - 28:55 Colors Customers Want/Products
29:00 - 30:40 Tyler Ramsey Campaign
30:45 - 33:00 How You Get The Word Out
33:15 - 34:12 Totes & Sling Bags
34:39 - 35:49 Future for Rareform
103 episodes
Manage episode 379432438 series 2983403
In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Alec and Aric Avedissian, co-founders of Rareform, a company with a unique mission to connect people and inspire possibility using their products. Rareform specializes in transforming billboards into one-of-a-kind products, such as bags and totes. To learn more check out Lamar's blog linked here - programmatic.lamar.com/posts/aric-and-alec-avedissian
Podcast Breakdown
00:00 - 02:59 Introducing Aric and Alec Avedissian
03:07 - 0:859 What Is Rareform?
09:00 - 11:00 Getting Supplies From Lamar
11:05 - 13:14 One of One
13:26 - 14:36 Difficulties & Roadblocks
14:41 - 15:50 Vendor Side of OOH
15:55 - 19:04 Shark Tank Experience
19:31 - 24:49 E Commerce
24:36 - 28:55 Colors Customers Want/Products
29:00 - 30:40 Tyler Ramsey Campaign
30:45 - 33:00 How You Get The Word Out
33:15 - 34:12 Totes & Sling Bags
34:39 - 35:49 Future for Rareform
103 episodes
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