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The Ins & Outs of Running a Global Equestrian Trade Organization
Manage episode 377414324 series 2911529
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As the Executive Director of the British Equestrian Trade Association (BETA), Claire Williams works with global tack providers and sellers to help them go to market and serve all of us riders.
BETA is literally the largest trade organization of its kind in the world. Claire has a bird’s-eye view on manufacturing and retailing the tack that you’re currently using.
In this episode, we discuss:
- Why British companies should consider entering European markets before the American one.
- What your mainstream grocer did to sell tack (and whether or not they were successful).
- Where the money is going in Britain’s £8 billion equestrian economy.
- And more.
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Chapters
1. The Ins & Outs of Running a Global Equestrian Trade Organization (00:00:00)
2. British Equestrian Trade Association and Role (00:00:07)
3. Membership in Beta International Is Valuable (00:11:37)
4. British Equestrian Industry Roles and Responsibilities (00:23:08)
5. Expanding Into International Equestrian Markets (00:37:59)
6. Distribution and Market Changes (00:44:25)
7. Expanding Platforms and Changing Market Dynamics (00:49:41)
8. Equestrian Products in Mainstream Retail (00:54:59)
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