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Discover 5 high impact changes that improve ROAS by 35%

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Manage episode 379538570 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What’s the SINGLE most important thing in ANY eCommerce business?

One word: TRAFFIC.

As we all know, without traffic – literally nothing else happens.

Now of COURSE it’s not just about generating ANY traffic. It’s about generating the RIGHT traffic. Traffic that is HIGH QUALITY & PROFITABLE…

And the go-to place over the past few years to generate that traffic for an eCommerce business has been Facebook and Instagram.

Yet it’s never been more challenging to generate high-quality & profitable traffic on Facebook and Instagram.

So…if you’re running ads and not getting the results you want…

Then this episode is gonna be a must-listen.

Don't get us wrong, Facebook and Instagram are STILL the go-to traffic platforms, and it’s definitely a big part of OUR strategy.

But despite ad costs skyrocketing by 300% compared to a year ago…

We’ve actually been able to cut our cost per purchase by more than 25% and improved ROAS by 35% on Meta ad traffic within just 30 days…

Which means we’re able to make MORE revenue while spending less on ads and generating a much bigger return on ad spend.

Sound exciting?

Well today is your lucky day. In this episode, I’ll give you a step by step breakdown of EXACTLY which levers we pulled inside of Meta to get such incredible results.

For the full show notes visit https://www.catherinelangman.com/episode-194/

Links mentioned in this episode: If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk/

  continue reading

243 episodes

Artwork
iconShare
 
Manage episode 379538570 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What’s the SINGLE most important thing in ANY eCommerce business?

One word: TRAFFIC.

As we all know, without traffic – literally nothing else happens.

Now of COURSE it’s not just about generating ANY traffic. It’s about generating the RIGHT traffic. Traffic that is HIGH QUALITY & PROFITABLE…

And the go-to place over the past few years to generate that traffic for an eCommerce business has been Facebook and Instagram.

Yet it’s never been more challenging to generate high-quality & profitable traffic on Facebook and Instagram.

So…if you’re running ads and not getting the results you want…

Then this episode is gonna be a must-listen.

Don't get us wrong, Facebook and Instagram are STILL the go-to traffic platforms, and it’s definitely a big part of OUR strategy.

But despite ad costs skyrocketing by 300% compared to a year ago…

We’ve actually been able to cut our cost per purchase by more than 25% and improved ROAS by 35% on Meta ad traffic within just 30 days…

Which means we’re able to make MORE revenue while spending less on ads and generating a much bigger return on ad spend.

Sound exciting?

Well today is your lucky day. In this episode, I’ll give you a step by step breakdown of EXACTLY which levers we pulled inside of Meta to get such incredible results.

For the full show notes visit https://www.catherinelangman.com/episode-194/

Links mentioned in this episode: If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk/

  continue reading

243 episodes

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