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Discover 5 high impact changes that improve ROAS by 35%
Manage episode 379538570 series 2784135
What’s the SINGLE most important thing in ANY eCommerce business?
One word: TRAFFIC.
As we all know, without traffic – literally nothing else happens.
Now of COURSE it’s not just about generating ANY traffic. It’s about generating the RIGHT traffic. Traffic that is HIGH QUALITY & PROFITABLE…
And the go-to place over the past few years to generate that traffic for an eCommerce business has been Facebook and Instagram.
Yet it’s never been more challenging to generate high-quality & profitable traffic on Facebook and Instagram.
So…if you’re running ads and not getting the results you want…
Then this episode is gonna be a must-listen.
Don't get us wrong, Facebook and Instagram are STILL the go-to traffic platforms, and it’s definitely a big part of OUR strategy.
But despite ad costs skyrocketing by 300% compared to a year ago…
We’ve actually been able to cut our cost per purchase by more than 25% and improved ROAS by 35% on Meta ad traffic within just 30 days…
Which means we’re able to make MORE revenue while spending less on ads and generating a much bigger return on ad spend.
Sound exciting?
Well today is your lucky day. In this episode, I’ll give you a step by step breakdown of EXACTLY which levers we pulled inside of Meta to get such incredible results.
For the full show notes visit https://www.catherinelangman.com/episode-194/
Links mentioned in this episode: If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.
243 episodes
Manage episode 379538570 series 2784135
What’s the SINGLE most important thing in ANY eCommerce business?
One word: TRAFFIC.
As we all know, without traffic – literally nothing else happens.
Now of COURSE it’s not just about generating ANY traffic. It’s about generating the RIGHT traffic. Traffic that is HIGH QUALITY & PROFITABLE…
And the go-to place over the past few years to generate that traffic for an eCommerce business has been Facebook and Instagram.
Yet it’s never been more challenging to generate high-quality & profitable traffic on Facebook and Instagram.
So…if you’re running ads and not getting the results you want…
Then this episode is gonna be a must-listen.
Don't get us wrong, Facebook and Instagram are STILL the go-to traffic platforms, and it’s definitely a big part of OUR strategy.
But despite ad costs skyrocketing by 300% compared to a year ago…
We’ve actually been able to cut our cost per purchase by more than 25% and improved ROAS by 35% on Meta ad traffic within just 30 days…
Which means we’re able to make MORE revenue while spending less on ads and generating a much bigger return on ad spend.
Sound exciting?
Well today is your lucky day. In this episode, I’ll give you a step by step breakdown of EXACTLY which levers we pulled inside of Meta to get such incredible results.
For the full show notes visit https://www.catherinelangman.com/episode-194/
Links mentioned in this episode: If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.
243 episodes
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