Best Catherine Langman Podcasts (2024)

1
The 8 Hi-Impact Drivers That Unlock Profitable Ecommerce Growth 44:04

23h ago44:04

44:04

I’m not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we’re into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off! Instead, I want to focus more on some planning so that you can maximise your growth and profits for the remainder of this…

1
Best Practice Design Principles for a High Converting Website 49:18

7d ago49:18

49:18

So today on the show, we’re gonna talk about website design – specifically, how does a well designed website actually improve conversions? Whether you’re new to eCommerce and setting up your first website, or you’ve been running for a while and need to improve your conversion rate, your website design is a critical consideration. Because it's no se…

1
How I'm Scaling My New Beauty Brand To 7 Figures 26:22

15d ago26:22

26:22

The past few weeks have been an absolute whirlwind of an exciting time, because I’ve bought a new eCommerce brand! A skincare and beauty brand called Indagare Natural Beauty. I could perhaps record an entire episode on the process of negotiating a business purchase or sale, going through the due diligence process, and then finalising the settlement…

1
Speed + Precision = Your Winning Business Growth Equation 29:41

21d ago29:41

29:41

There’s a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business. Entrepreneur wants to grow their business but they don’t know how. They buy a course and spend hours upon hours trying to learn everything and implement it all in their business themselves. Entrepreneur gets very busy and does see some gr…

1
Building A Successful Women's Fashion Label In Under 2 Years 46:58

29d ago46:58

46:58

My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women’s fashion label with heart. Sarah only launched her label less than two years ago, but it’s almost exploded in the time since. How on earth has she managed to launch her business with such a bang, and grow it so rapidly? And do it whilst raising two very…

1
How To Calculate Your ROI On Learning To Grow Your Business 32:02

1M ago32:02

32:02

Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn’t keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap. Fast forward to two months ago and her revenue had not grown at all. She was still stuck at the same level as 3 years ago!…

1
Part 2- What To Do (& Avoid) To Boost Ecommerce Growth Right Now 39:09

1M ago39:09

39:09

Get ready to dive into the moment you've eagerly anticipated! Welcome to Part 2 of our exclusive two-part mini-series, "‘What to do & avoid doing to boost your eCommerce sales in 2024’. is finally here! If you haven’t listened to last week's episode, definitely get onto that first and then come back to this one, as the content is designed to step y…

1
Part 1- What To Do (& Avoid) To Boost Ecommerce Growth Right Now 32:47

2M ago32:47

32:47

Do you remember how it felt at the start of your business journey? You’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here’s how it often feels when you get going: WTF was I thinking? I can’t do this! I’m utterly exhausted, have NFI what to do next & I cannot possibly work any harder than this. We start…

1
4 Ways To Make More Money From Automated Klaviyo Flows 37:48

2M ago37:48

37:48

In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, the changes do tend to disr…

1
Get Ahead In A Tough Market: 6 Golden Rules You Can't Ignore 28:47

2M ago28:47

28:47

If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven’t changed anything but sales have dropped off a cliff’, I’d probably make it onto the Rich List. Well, maybe not that, but in all seriousness, it does feel a bit like the Digital Marketing Sky is Falling In. Not to be too Chic…

1
6 Marketing Strategies You Can Steal From Netflix 42:20

2M ago42:20

42:20

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. However, the way you go about acquiri…

1
10 Fixes To Use When Facebook Ads Stop Converting 33:24

3M ago33:24

33:24

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly take a nosedive for…

1
Decoding the Winning Formulas of 4 Leading Brands 45:41

3M ago45:41

45:41

In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers. Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it that actually stopped you scrolling? One o…

1
The 3 Possible Causes Of Low (Or No!) Sales & How To Fix Them 34:32

3M ago34:32

34:32

Did your eCommerce revenue drop in March? Or maybe February? When results decline, the common knee-jerk reaction is to assume you’ve stuffed up in some way. That you did something to cause the downturn. Or, to blame poor sales on the state of the economy. Either way, you’re liable to end up in the same place: not investing time or money in marketin…

1
Is It Amazing Yet? Why You Should Go Slow to Grow Fast! 29:26

3M ago29:26

29:26

Is your business amazing yet? What do you need to do to get to Amazing? This past month has felt a bit chaotic and unpredictable, with things like Afterpay Day promo being a massive high, and then a bunch of changes on the Meta Ads platform destabilising ads. And I know a few of you have been feeling anxious as a result, wondering if it’s something…

1
How To Maximise Your Return On Effort & Grow Your Business Faster 33:59

4M ago33:59

33:59

Do you feel like you’re working your butt off but getting nowhere fast? Like, you’re so busy all the time you could not possibly work any harder or longer hours than you already are. I want to talk about the concept of Return On Effort. Not Return On Investment, but Effort. How can you get a bit more leverage into your days so that the results and …

1
4 Game-Changing Ways to Gain Massive Brand Growth 45:02

4M ago45:02

45:02

It’s often the case that entrepreneurs launch their brands feeling as though they’ve done the hard work by actually getting their product to launch. But while designing and manufacturing a product and getting it to market is no small feat, the real hard work of growing a business is yet to happen. Building an audience. Gaining brand awareness. Gett…

1
The Revenue Growth Modelling Method That Leads To Guaranteed Results 38:37

4M ago38:37

38:37

One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you’ll grow month on month and year on year. Business owners and leaders crave predictable, profitable growth. But, most people who have been in business for even a short while, know from experience that there are a lo…

1
How To Market Your Brand Like Taylor Swift On Tour 42:17

4M ago42:17

42:17

With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania. Did you know that the average Swiftie fan wasn't just attending a concert, but embarking on a full-blown adventure? With an estimated …

1
Simple Website Navigation Fixes That Boost Your Conversion Rate 52:22

4M ago52:22

52:22

One of the most critical elements of a high converting eCommerce website is the navigation. We know, statistically, that providing customers with a great website user experience is hugely impactful on conversions. With an intuitive navigation, your customers can quickly find what they’re looking for. Additionally, with more than 70% of website visi…

1
How I Personally Design Growth Strategies That Make Millions 26:56

5M ago26:56

26:56

Most eCommerce brands that are struggling to grow right now are stuck because they’re making this one critical error: They don’t have the right, over-arching growth strategy in place. It’s not that these brands aren’t implementing some marketing strategies… They’re usually implementing a bunch of tactics like email marketing, posting content on soc…

1
Drive Ecommerce Growth Through SEO in an AI-Powered World 43:49

5M ago43:49

43:49

While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC. Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kept secret. But, not all traffic is equal and getting quality traffic at a profit is harder than it used to b…

1
How We Doubled One Brand's Customers On Autopilot 43:20

5M ago43:20

43:20

On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand. Lately, I’ve been auditing a number of eCommerce businesses who are desperately trying to grow their revenue and profits, to make and keep more money in their business. But they not only don’t know these metrics, or any of the othe…

1
The Critical Scaling Error Brands Make That Absolutely Kills Profits 40:12

5M ago40:12

40:12

Without fail, every business has areas where they’re struggling and that impact their ability to grow. If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will you not be growing your business as quickly as you’d like, but you’ll also be heading towards a cash flow crunch that could kill your business entirely…

1
How Your Creative Content Helps Achieve Your Growth Goal 39:35

6M ago39:35

39:35

One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content. Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore frequently procrastinated over. But if you find yourself always on the back foot, trying to produce some co…

1
Unlock The 5 Levels of Scaling a Profitable Brand 39:37

6M ago39:37

39:37

The other day, I read a news article about a 13 year old kid from Oklahoma who became the first person ever to win the video game Tetris. Long believed to be an impossible myth, the player – Willis Gibson – reached level 157 and a score of 999,999, launching the never-seen-before “kill screen” where the game crashes and there’s nothing left to play…

1
This New Way To Set Goals is the Key to Success in 2024 35:51

6M ago35:51

35:51

Most business owners I know are ambitious. They’re aiming to create something significant with their business. But many struggle with goal setting. Either because they don’t know how to do that (without playing ‘pin the tail on the donkey’ with their revenue targets!) Or, because they’ve set goals in the past and missed them by a big margin, and th…

1
My Journey Of Inspiration: 6 Must-Read Books in 2023 56:09

6M ago56:09

56:09

Ever wondered why some people seem to have a Midas touch in building their business? It’s not just luck; it’s about filling the right buckets – knowledge, skills, network, resources, and reputation – in a specific order. This systematic approach can unlock your potential and set you on the path to success and fulfilment. At the very outset, the mos…

1
Science Says: Taking Time Off Benefits Your Business 24:53

7M ago24:53

24:53

If you’re like so many business owners that I’ve observed, I really want to share a bit of knowledge and a couple of secrets of mine that helped me to get off the hamster wheel and past the state of sheer exhaustion. You know what I mean. So many entrepreneurs work day, night and all weekend. They work from their phone whilst watching TV at night, …

1
The Counter-Intuitive Way To Improve Your Ad Results 46:36

7M ago46:36

46:36

Over the last year or so, it’s gotten harder and harder to generate profitable results from paid advertising. Increased competition from the rapid growth in businesses shifting online and vying for limited ad inventory has driven ad costs up. And the way the ad algorithm has changed means that campaigns require a certain number of conversion events…

1
The #1 Key To Winning At Ecommerce In 2024 32:57

7M ago32:57

32:57

I think the word that best describes this year is bruising… For newer and more established businesses alike, this year has presented several challenges that have made it more difficult to operate (let alone profit!) From the drop in demand for online ordering when lock-downs ended. To the increased costs (of production, operations, distribution, ev…

1
Master This Powerful Step to Hit Jackpot With Every Promo 32:23

7M ago32:23

32:23

If you’ve ever wondered, “What incentives should I offer for my Black Friday promotion?” Or, “What kind of offers are working the best right now to generate sales?” Or even, “How can I get more people buying from me right now?” If you’ve been puzzling over those questions lately, then chances are you’re one of the 95% of eCommerce business owners w…

1
5 Challenges Impacting eCommerce Growth & How To Overcome Them 37:14

7M ago37:14

37:14

It’s no secret that this has been a pretty tough year for many, both as business owners and personally. I think sometimes when we experience challenging times, especially as a small business owner, it can sometimes feel pretty isolating like you’re not cut out for this because you’re finding it so hard. In times like that it can be comforting to he…

1
How To Stand Out From Your Competition & Drive Sales This Christmas 26:01

8M ago26:01

26:01

Anyone else’s email inbox overflowing with a bazillion promos right now? It’s the time of year where the digital landscape gets extra cluttered, with a big increase in marketing messages coming at us left, right and centre. And that includes YOUR audience… So the big question is…How are YOU going to stand out from your competition and be able to ca…

1
Omnichannel Marketing: The Game-Changing Strategy That Skyrockets Results 34:31

8M ago34:31

34:31

Hands up if you’re finding it challenging trying to get consistent traffic and sales in your online store right now? Or finding it overwhelming trying to figure out how to get your digital marketing dialled in and really converting consistently? I’ve been speaking to a lot of eCommerce business owners recently – recent start-ups as well as seasoned…

1
Master the Basics of Wholesale with Melinda Farley from Kollektive Distribution 44:25

8M ago44:25

44:25

Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists? One of the most common questions my clients are asking me is, how to wholesale? How do you actually do it? Sound familiar? Having that duality of selling via eCommerce as well as wholesale is actually one of my favourite business m…

1
How To Power Up Your Sales with Gamification 25:25

8M ago25:25

25:25

Of course, we all want to jump on new trends. It’s literally human nature. When we see something new that’s working particularly effectively for others, we want to roll it out in our own businesses. That’s normal, right? And for a while, it’ll work. But when something new and trendy reaches peak, mass adoption, it stops getting the cut through and …

1
The Challenges & Strategies That Saw This Brand Grow From Tiny Startup To Multi-Million Dollar Success. 35:55

9M ago35:55

35:55

Wouldn’t it be great if being a business owner came with a roadmap? Something you could follow so you could avoid any of those difficulties and enjoy constant uninterrupted progress? You wish! (Well, we all hoped that would be the case) But sorry to break it to you… Building a business is never straightforward or simple and we all face challenges o…

1
Discover 5 high impact changes that improve ROAS by 35% 30:08

9M ago30:08

30:08

What’s the SINGLE most important thing in ANY eCommerce business? One word: TRAFFIC. As we all know, without traffic – literally nothing else happens. Now of COURSE it’s not just about generating ANY traffic. It’s about generating the RIGHT traffic. Traffic that is HIGH QUALITY & PROFITABLE… And the go-to place over the past few years to generate t…

1
Ecommerce + Wholesale: How This Gift Brand Got It Right With Amanda Legovich From Bell Art. 40:30

9M ago40:30

40:30

Recently, a friend of mine who owns a Shopify retail store was telling me about their experience of being in a group coaching program alongside a number of her suppliers. And the mentor was advising her stockist brands to run big discount promotions direct to their own customers online, literally undercutting their stockists who were also in this g…

1
My Top 3 Ways To Use ChatGPT (& 1 To Avoid...) 28:41

9M ago28:41

28:41

If ever there was a trendy bandwagon that everyone and their mother’s uncle’s dog is jumping on to try and make money from you, it is ChatGPT Unfortunately, with all the hype surrounding ChatGPT and other AI tools right now, there are people who think this is a magic tool that will completely transform their business and make them truckloads more m…

1
Follow These 6 Steps To Run A Killer Black Friday Promo 27:05

10M ago27:05

27:05

This year's Black Friday Cyber Monday promotional event will likely be unlike any other. It'll be a record one – if you do it right that is! BUT... getting organised early is absolutely key. Here are some statistics from 2022 results to give you some idea of the scope of this event: In 2022, Australian retailers saw an 11% increase in revenue on Bl…

1
Want To Have Mega Sales Results In Q4? Here's How… 28:15

10M ago28:15

28:15

Firstly, let’s call out the elephant in the room here. So far this has been a crazy year for businesses huh?! We’re living through some of the highest levels of inflation since the 80’s right now, and with interest rates only finally stopping their upward spiral, it’s no secret that a lot of families have been tightening their spending habits this …

1
Growing An eCommerce Brand Before, During & After Covid. Lou Duggan's Real (Rollercoaster) Journey 59:18

10M ago59:18

59:18

This year, I’ve observed so many businesses that started during the Covid eCommerce boom time They’re experiencing a decline in sales, or finding that trying to get the same results as they easily got during Covid is now taking them a lot more time, effort and investment. Let’s be honest, the life we all experienced during the first two years of Co…

1
How To Bust Past Fears To Build A Thriving Online Superstore 36:38

10M ago36:38

36:38

Many of us have a fear of success and failure. Whether that’s conscious or unconscious. I'm sure we’ve all experienced this roller coaster of emotions on our entrepreneurial journey, I know that I certainly have, And I really want to talk about this fear that I think a lot of us have. Here’s what’s on the other side of those fears however. Financia…

1
Building a Global Brand from an Outback Cattle Station With Katie Eslick from Little Windmill Clothing 33:37

11M ago33:37

33:37

The idea of starting a business after having a baby and going on maternity leave is such a familiar story It’s my own story It’s the experience of so many of you listeners, And it’s also been the experience of today’s guest, Katie Eslick, founder of Little Windmill Clothing Co. What’s a bit different about Katie’s journey to building her popular la…

1
How To Buy Back Your Time & Get More Done, with Michelle Abitria from Outsourcing Crew. 45:56

11M ago45:56

45:56

Have you ever had one of those days where you feel like you’re running from one task to the next? Right from the minute you open your eyes in the morning, you’re go go go. Yeah me too. Trying to respond to customer enquiries, create and post stuff to socials, pick and pack orders, figure out what should go in your next email newsletter. Just trying…

1
How Much Should You Spend On Advertising Your Online Store? 40:24

11M ago40:24

40:24

I remember when I launched my first business, I was absolutely shitting myself! I was almost too scared to tell any of my family and friends I’d started a business, or invite them to look at my website. Why? Because of an almost-overwhelming fear of failure. I had set myself a really big goal, and standing on the starting blocks, that goal looked t…

1
Solving the Dirtiest Problem in eCommerce with Better Packaging Co. 35:24

11M ago35:24

35:24

What would you say is the dirtiest problem in eCommerce? And no, that’s not a trick question! The answer, of course, is waste. The glamorous topic of waste in eCommerce is an important one, as it’s a huge by-product of any eCommerce business or brand manufacturing physical products. From the packaging that products go into when they come off the pr…

1
Building A Multi-Million Dollar Business In 4 Years with Ann Thai, Founder Of Amaia Lashes 42:22

12M ago42:22

42:22

Let’s face it, no one’s business is always sunshine and roses. We all go through downs as well as ups along our entrepreneurial journey. And if we know that’s normal and common for all entrepreneurs then the experience feels a lot less isolating! Like so many of us, today’s guest Ann had an a-ha lightbulb moment when she experienced a problem perso…

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Catherine Langman Podcasts

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