The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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Our 6 Least Favorite Marketing Channels
Manage episode 379559485 series 2362023
Content provided by GreenMellen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GreenMellen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six least favorite marketing channels.
Robert’s 3 least favorite- Direct mail: because it’s usually useless and hard to track.
- Billboards: because no one looks at them while they’re driving.
- Twitter: because it’s been officially run into the ground.
- Spam email: Email marketing can be great, but it too often isn’t.
- Bogus LinkedIn connections: Don’t connect with me if I don’t know who you are.
- Unsolicited text messages: Texting should be personal, so stop bothering me.
68 episodes
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Manage episode 379559485 series 2362023
Content provided by GreenMellen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GreenMellen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six least favorite marketing channels.
Robert’s 3 least favorite- Direct mail: because it’s usually useless and hard to track.
- Billboards: because no one looks at them while they’re driving.
- Twitter: because it’s been officially run into the ground.
- Spam email: Email marketing can be great, but it too often isn’t.
- Bogus LinkedIn connections: Don’t connect with me if I don’t know who you are.
- Unsolicited text messages: Texting should be personal, so stop bothering me.
68 episodes
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Similar to A Brighter Web | Grow your business with digital marketing
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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