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K. Zulene Adams- Z Promotions- Episode 11
Manage episode 379864434 series 3502406
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Summary of Podcast: K. Zulene Adams- Z Promotions
Introduction:
- Host: Janis Francis of Humble Crate Artisan Marketplace.
- Co-host: Michele Cook of Body Ache Escape Massage Center.
- Guest: Zulene, the force behind Z promotions and president of NAWBO Columbus.
Zulene's Journey to Z Promotions:
- Started Z promotions 17 years ago.
- Started Z promotions to tailor company culture and align with personal values.
About Z Promotions:
- A promotional products company with an international footprint.
- Focuses on understanding the client's mission, vision, values, and objectives.
- Aims to make businesses noticeable and memorable.
Challenges and Solutions:
- Initial challenge: Access to capital.
- Solution: Leveraged personal savings and investments.
- Overcame the housing crisis by restructuring and focusing on marketing during downturns.
Partnership Dynamics:
- Zulene and business partner Andrew have complementary strengths.
- Zulene is the visionary, while Andrew is analytical.
Impact of Promotional Products:
- Example: Helped a landscaping company reduce turnover by providing lunch boxes for employees.
Benefits of Joining NAWBO:
- Personal development through mentorship.
- Business growth through networking and relationship-building.
Advice for Entrepreneurs:
- View professional services (like CPA, attorney) as investments, not expenses.
- Focus on growing the business and delegate other tasks.
Certifications and Growth:
- Zulene emphasizes the importance of certifications like WEBANC and NMSDC.
- Such certifications can open doors to larger contracts and opportunities.
Promotional Product Strategy Advice:
- Know your brand identity and values.
- Create a cohesive strategy that aligns with long-term brand goals.
Links
Z Promotions
WEBAC ORV- certifying agency for Women-Owned Business
NMSDC- National Minority Supplier Development Council
VSOB - Veteran Small Business Certification
NAWBO- National Association of Women Business Owners
NGLCC- National Gay & Lesbian Chamber of Commerce
Traction by Gino Wickman
Zulene's Top 3 Pieces of Advice
- View Professional Services as Investments: Zulene emphasizes that entrepreneurs should view professional services, such as hiring a CPA or attorney, as investments rather than expenses. This perspective can help businesses make informed decisions and prioritize growth.
- Focus on Growing the Business: Entrepreneurs should concentrate on the core aspects of growing their business. By doing so, they can delegate other tasks and responsibilities, ensuring that they are not overwhelmed and can maintain a clear vision for their company.
- Know Your Brand Identity and Values: When it comes to promotional product strategies, Zulene advises businesses to have a clear understanding of their brand identity and values. This knowledge can help companies create a cohesive strategy that aligns with their long-term brand goals.
https://cosmosandcommerce.com
https://www.facebook.com/cosmosandcommercepodcast
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