CEO & Founder Of asmarketingagency.com: Adriana Stein aka The Multilingual SEO Boss - S6E24 (#214)

Boss Uncaged

[Podcast Summary]
In episode #214 of the Boss Uncaged Podcast, host S. A. Grant sits down with Adriana Stein, CEO and Founder of asmarketingagency.com, also known as The Multilingual SEO Boss. Adriana shares her journey from learning how to compose topics and do research to becoming an expert in SEO and marketing. They delve into the complexities of SEO, including building topical authority, proving expertise, and providing a good user experience. Adriana also discusses the challenges and importance of translating content into multiple languages and the need for accurate and natural translations. They touch on the limitations and advancements of AI in SEO and the value of localization in building trust with local audiences. Additionally, they explore Adriana's background, her passion for learning new languages, and her entrepreneurial journey from freelancing to starting her own agency.
[Show Notes]

• - Adriana Stein explains how she learned the foundational skills of composing topics and doing research, which are essential for SEO and marketing.
  
• - She shares her natural gift for writing and her experience in editing and writing in various contexts.
  
• - Adriana discusses the complexities of SEO, including the importance of building topical authority, proving expertise, and providing a good user experience.
  
• - The conversation dives into the technical side of SEO, touching on topics such as structured data and image optimization.
  
• - Adriana emphasizes the importance of accurate and natural translations in SEO and marketing efforts, rather than relying on mass translations that may sound strange to native speakers.
  
• - They discuss the challenges companies face when establishing marketing departments in other countries and highlight the value of working with agencies or consultants to navigate language and cultural barriers.
  
• - They explore the concept of localization and the need for companies to understand the preferred phrases and search terms of their target audience.
  
• - The conversation touches on the limitations and advancements of AI in SEO, including its potential for generating different angles or pitches for topics.
  
• - Adriana shares fascinating insights into her background, her passion for learning new languages, and her entrepreneurial journey from freelancing to starting her own agency.
  
• - They discuss the importance of data in sales and convincing stakeholders of the impact of SEO.
  
• - Adriana speaks multiple languages, including German, Turkish, Spanish, and English, making her expertise invaluable in serving clients in various markets.

[Closing Thoughts]
In this episode, listeners gain valuable insights into the world of SEO and marketing from renowned expert Adriana Stein. They learn about the complexities of SEO, the challenges of translating content into multiple languages, and the importance of localization in building trust with local audiences. Adriana's entrepreneurial journey and passion for learning new languages serve as an inspiration for aspiring entrepreneurs and marketers. Don't miss this engaging conversation with The Multilingual SEO Boss.
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Originally from the US and now living in Germany, Adriana Stein is the CEO and Founder of the international marketing agency AS Marketing. She leads a team of multi-language marketing experts who develop holistic international marketing strategies in 30+ languages with native speakers. She specializes in helping companies expand into new markets with data-driven marketing and localization, predominantly within the EU.

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Website: https://asmarketingagency.com/

Linkedin: https://www.linkedin.com/in/adriana-stein-631a13145/

Twitter: https://twitter.com/adrianakstein

Product and Services: https://asmarketingagency.com/en/services/multilingual-marketing/

Special Offers/Giveaways: Get A Free SEO Impact Forecast From AS Marketing: https://docs.google.com/forms/d/e/1FAIpQLSekdWWeL21iZMeeGrG9HJA0CCiGK0pFMEXPg5GJyYKmw809cA/viewform

Boss Uncaged Podcast (Live) CEO & Founder Of asmarketingagency.com: Adriana Stein aka The Multilingual SEO Boss

#marketing #SEO #internationalseo #business
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