How to build an award-winning global brand in a commodity market

Embracing Marketing Mistakes

Ready to step into the world of unbranded products and discover how a brand was built in a commodity market? We are excited to bring you an interesting conversation with Jack Sutcliffe, founder of Power Sheds, a game-changing company that's shaking up the shed industry in the UK all from its heart in Yorkshire. Jack shares his fascinating journey of rising to the top of an unbranded market, how his company emerged as the 20th fastest-growing in the UK, and his plans for global domination. Hear about their unique modular design, their commitment to sustainability, and the marketing secrets behind their impressive success.
How do you market a shed? Well, sit tight as we dive deeper into the interesting world of shed sales and the marketing strategies that work in this sector! Jack gives us a peek into how Power Sheds successfully uses PPC, social media, and even TV advertising to rake in sales. He sheds light on the importance of customer reviews, the value of an engaged community, and why prioritising customer service is pivotal. Will and I also ponder over intriguing decisions like launching in Germany before Ireland, and the exciting prospects of working with influencers in the right manner.
Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review, or even just a thumbs up. It is very much appreciated - we want your feedback.
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Chapters

1. How Power Sheds Disrupted the Shed Industry with Jack Sutcliffe (00:00:00)

2. The Secret Behind Power Sheds’ Modular and Sustainable Product (00:02:14)

3. From 14 to 700 Sheds a Week: The Incredible Growth Story of Power Sheds (00:05:28)

4. How to Address Customer Pain Points and Build Trust in a Commodity Market (00:06:28)

5. How to Create a Brand Identity in an Unbranded Market (00:07:24)

6. How to Scale Your Manufacturing Process and Overcome COVID-19 Challenges (00:10:16)

7. Marketing Strategies for Shed Sales (00:12:24)

8. How to Build a Massive Allotment Community on Facebook and Use Instagram for B2B Sales (00:15:56)

9. How to Get the Best Reviews by Fixing Things Quickly and Offering Incentives (00:19:14)

10. The Biggest Fuckup of Power Sheds: How a Weak Password Led to a Japanese Robot Invasion (00:23:22)

11. The Future of Power Sheds: Global Expansion, Product Diversification, and Influencer Marketing (00:25:12)