Best marketingforentrepreneurs Podcasts (2024)

1
How brands can learn from the Saka x Nando's collaboration - Campaign Crunch 14:24

3d ago14:24

14:24

What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to discuss the sizzling Nando's and Bukayo Saka sauce campaign. We explore how Saka’s genuine affection for Nando's turned into a mouth-watering collaboration, placing him in the spotlight as the "head …

1
Small Business Branding while Traveling the World with Whitney Bateson 37:37

1d ago37:37

37:37

Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad. Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and In…

1
How Can Marketers Learn From the 2024 Elections? Stuart Bruce 1:05:58

8d ago1:05:58

1:05:58

AI in PR and Politics: Lessons from PR Futurist Stuart Bruce Ever wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving productivity to enhancing comm…

1
Boost Your Small Business with SEO: Expert Tips from Doug Bradley 33:44

8d ago33:44

33:44

Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing. Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a speci…

1
When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail 57:57

17d ago57:57

57:57

Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts that grabbed global attention, i…

1
How to Write a Press Release that Gets Media Attention with Mickie Kennedy 33:57

15d ago33:57

33:57

When your press release is published by a big news organization, it can change the trajectory of your business literally overnight. Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists. That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, …

1
Crisis Management Secrets: Lessons from Behind the Headlines - Ann Wright 53:51

22d ago53:51

53:51

Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is ready for anything. Ann’s …

1
Embracing Marketing Mistakes Podcast Trailer 2:41

28d ago2:41

2:41

Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast. Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing screw-ups, sharing our 25 y…

1
10 Creative Marketing Ideas You Probably Haven't Thought Of with Janice Hostager 11:28

29d ago11:28

11:28

Are you tired of your marketing efforts blending in with the crowd? Discover why following the same strategies as everyone else is a recipe for obscurity and how you can stand out. With over 30 years in the marketing game, Janice unveils the pitfalls of imitation and the power of taking calculated risks in your marketing. From personalized video me…

1
Audiobook Empire: Inside Richard Noble’s PR Strategies at Audible 53:53

1M ago53:53

53:53

Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house productions and partners…

1
How to Master Email Marketing with Mary Laske Bell 41:09

1M ago41:09

41:09

Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert. Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID t…

1
How to Master Your Social Media Strategy in 2024 46:40

1M ago46:40

46:40

Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, in a slightly different sounding pod we're handing over the playbook from a recent webinar that we held with more than 300 marketing professionals. Prepare to sharpen your skills in real-time strategy adaptation, steer clear of the creativity trap, a…

1
Should You Hire a Marketing Agency? My Talk with Screws + Stilettos Co-Founders 49:11

1M ago49:11

49:11

When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn't meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teach…

1
Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch 14:24

2M ago14:24

14:24

Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-octane partnership with 'Euphoria's star, Sydney Sweeney. Buckle up as we speed through the 'Build Ford Proud' campaign, where Sweeney's genuine passion for car mechanics shifts stereotypes into reverse and dr…

1
How To Make Quick Cash For Your Service Based Business 27:40

2M ago27:40

27:40

Struggling with the rollercoaster of business highs and lows? It's scary to hit a lull in your business, but it happens to almost all service-based businesses at some time. Fortunately, there are strategies we can employ to get past the lean weeks without panicking! In this episode, we take a look at what service-based industry entrepreneurs can do…

1
How to "suck less" at public speaking at conferences - Rich Mulholland 53:35

2M ago53:35

53:35

Have you ever wondered if the secret to captivating an audience is hidden in the art of jiu-jitsu? Join us as Richard Mulholland, a wizard in public speaking, reveals how to bridge the gap between speaker and listener with expert storytelling techniques. From his initial plunge from the music industry into the marketing world, Richard shares the in…

1
Escape Marketing Overwhelm: The Best Strategies & Tools 16:07

2M ago16:07

16:07

The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing. And who wouldn't be in always-online this world! That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners. We'll sidestepping the list of endless tasks and focus on strategies that really mak…

1
When Dupes Attack: The Bold Campaign That Reclaimed Olaplex's Brand 14:05

2M ago14:05

14:05

Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohibition joins us to reveal how Olaplex's 'Ola Dupe' campaign did just that—turning the tide of imitation into a wave of authentic brand love. Sinead, who rose through the ranks from intern to senior ac…

1
How to Create a Captivating Website with Kelsey Romine 36:35

2M ago36:35

36:35

Get ready to assess your website to see if it's making the grade! We dive into what makes a compelling online presence in this episode, and we'll dissect the anatomy of a website that not only looks stunning but also ranks high in search engine results. Web designer Kelsey Romine shares some great tips for web design, plus gives us a glimpse into h…

1
Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson 1:01:41

2M ago1:01:41

1:01:41

Unlock the secrets of thriving in a volatile media world with Marshall Manson. This episode promises a goldmine of insights as we navigate audience engagement's transformation in the wake of Google and social media's evolving roles. Discover strategic nuggets on marketing approaches and the rise of misinformation, learning how brands can pivot to s…

1
Copywriting Hacks that will Make you Money 11:49

2M ago11:49

11:49

Copywriting is both an art and a science. The art brings your creative ideas to life in your marketing, but the science follows tried and true methods that produce results. In this episode, I unveil copywriting tips that will impact your marketing success. Words can transform browsers into buyers by using language that resonates with the deepest wa…

1
Stanley's Strategic Pivot into the Millennial Market - Campaign Crunch 20:32

3M ago20:32

20:32

Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohibition joins us for a revealing chat. We unpack the strategic pivot that saw this classic American brand turn its durable beverage containers into viral sensations, tapping into the unquenchable thirst …

1
How to Get to Page One on Google (Without Hiring an SEO Expert) 30:41

3M ago30:41

30:41

Unlock the SEO secrets that'll turn your small business website into a customer magnet! Getting found on Google or other search engines is something that so many struggle with. But you don’t need to hire an SEO expert–many of these things are easy to do and will make a difference in how many people find your site. I'm Janice Hostager, and armed wit…

1
Brand Engagement and Influencer Impact with Chris McKay 45:40

3M ago45:40

45:40

Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary's. Chris shares his initial steps into the professional world right out of university the thrills of working with iconic brands, and the crucial lessons that only failure and hands-on experience can teach…

1
Making Your Marketing Authentic with Stacey Hagen 35:34

3M ago35:34

35:34

You've probably heard how important it is to be authentic in your marketing, and that is absolutely true. Your ideal customer will relate to you better if you come across as real person that can connect with where they are. But "putting yourself out there" isn't always easy. It takes a portion of bravery to be seen as confident, especially for new …

1
From Glazed to Grounds Dunkin's Evolution into a Coffee Empire - Campaign Crunch 19:13

3M ago19:13

19:13

In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's Boston roots and his genuine love for the brand stirred up a local flavour that New Englanders couldn't resist. We're looking into its brand extension risks and rewards, and serving up the importance …

1
Entrepreneur's Guide to Virtual Assistants with Meredith Raber 32:04

3M ago32:04

32:04

If you're a solopreneur and could use a little help from time to time, this podcast episode is for you. I have invited Meredith Raber onto the show to get the lowdown on hiring your first virtual assistant. Meredith shifted gears from her corporate advertising days to running her own virtual assistant (VA) agency, and she unveils the tips and trick…

1
How to Engage Northern Marketers 43:01

3M ago43:01

43:01

Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we try to unravel with Natalie Davidson from Prolific North, the digital powerhouse steering through the currents of non-London agency growth. Together, we peel back the curtain on the vibrant explosion of creativity in the North of England, where agencies are…

1
Authentic Storytelling in Your Business with Christine Innes 27:49

3M ago27:49

27:49

Have you ever wondered how life struggles can transform your life and your business? Christine Innes of The Corporate Escapist, joins us for a candid conversation about transforming her tumultuous corporate exit into a personal brand. She shares how ditching the victim mentality and embracing every aspect of her past paved the way for her entrepren…

1
Norwich City FC Campaign's Impact on Men's Mental Health - Campaign Crunch 14:46

4M ago14:46

14:46

This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City FC and Samaritans collaboration. This campaign is a masterclass in achieving social impact through storytelling, proving that a video with a modest budget can still pack an emotional punch. Learn how …

1
How to Become a Business Networking Pro with Teresa Thomas 44:03

4M ago44:03

44:03

Have you ever felt like a wallflower at a networking event, awkwardly clutching your business card and wondering how to make the first move? My guest in this episode understands. Teresa Thomas is a connector by nature, but she hasn't always been one. Teresa shares her transformation from shy introvert to the networking guru she is today. In our con…

1
How to Leverage AI for Your Brand's Growth by Greg Matusky 59:27

4M ago59:27

59:27

Imagine uncovering the secret strategies that have revolutionised public relations in the AI era—tune in for a whirlwind tour through the trials and triumphs of brand image management. Our guest, Greg Matusky, CEO of Gregory FCA, a Top 40 US PR Agency, brings a treasure trove of knowledge from his three-decade tenure in PR. Greg shares some amazing…

1
Making Social Media Work for Your Business with Kelly VanHoveln 29:33

4M ago29:33

29:33

Ever wondered how you can make social media marketing work for you? Tune in as Kelly VanHoveln, social media marketing expert, sits down with me to reveal how she transformed a maternity-leave hobby to a thriving career. We're unpacking the secrets to creating an online presence, that not only stands out, but stays true to you and your brand. From …

1
How to perfect your pitch with Lord Sugar's PR Guru - Andrew Bloch 58:53

4M ago58:53

58:53

Ever wondered what it takes to work through a truly successful partnership between a marketing agency and its clients? Join us as marketing guru Andrew Block, an expert behind agency mergers and with a rich history at FrankPR, offers his goldmine of expertise. Discover the secrets to understanding the real business challenges behind a brief and how…

1
How to Raise Your Prices Without Losing Customers 17:50

4M ago17:50

17:50

Do you feel like you need to raise your prices but are not sure why or how? You're not alone. It's a little scary for many of us to raise prices since we don't want to lose customers. So I decided to tackle that challenge in this episode. We'll take a look at your money story and talk about some pricing psychology. I share nine tips you need to thi…

1
How to Determine Your Ideal Customer with Nicole Bernard 26:21

4M ago26:21

26:21

Did you jump into business without thinking too much about your marketing? If so, you're not alone. Many small businesses jump into the task of running their businesses without getting clear about one of the most important question you can ask: "who is my ideal, target customer?" Without understanding who your ideal target customer is, your marketi…

1
How to Navigate SEO and Online Reputation Management with Gerry White 1:04:19

5M ago1:04:19

1:04:19

Ever wondered how the digital marketing landscape continually evolves and what it takes to stay ahead? Prepare to gain invaluable insights as we sit down with Gerry White, the VP for Growth at Mirador, whose knowledge in SEO and analytics is extensive. From the juicy details of SEO controversies to the progression of a web design enthusiast to an i…

1
Harnessing Small Business Advantages in a Big Business World 13:22

5M ago13:22

13:22

Feel like David facing off against Goliath in the business world? Join me as I pull back the curtain on my own entrepreneurial journey, revealing how I went from being an insecure one-person design agency to discovering that my small business's size was my secret weapon. I talk about the truths that can turn your small business into a market leader…

1
Upcoming Social Media Trends To Boost Your Brand Strategy in 2024 - PT 2 36:03

5M ago36:03

36:03

Get ready for an in-depth exploration of the pivotal social media trends shaping brand strategy in 2024! In this episode, we delve into three game-changing trends revolutionizing the digital landscape and empowering brands to stay ahead of the competition. AI in Social Media Advertising: Discover how artificial intelligence is revolutionising socia…

1
7 Ways to Use Email Marketing to Increase Sales in Your Business 24:02

5M ago24:02

24:02

Unlock the power of an inbox! In this episode, I talk about 7 types of emails (plus one bonus type) that are must-haves for getting sales and happy customers. I also touch on tips for writing all your emails! I talk about... Email Type #1: The Email Welcome Sequence Email Type #2: Lead nurturing Emails Email Type #3: Weekly Educational Content Emai…

1
The Biggest Brand Mistakes and Social Trends 2024 PT1 33:31

5M ago33:31

33:31

Prepare to be armed with the marketing dos and don'ts that could make or break your brand's presence in the digital world. Chris Norton and Will Ockenden, are here to share the invaluable lessons we've learned from the past year's marketing hits and misses, and to guide you through the shifting sands of social media as we tread boldly into 2024. As…

1
5 Psychology Triggers to Add to Your Sales Pages and Emails 13:30

5M ago13:30

13:30

Ever wondered how tapping into your customer's psyche could skyrocket your marketing results? We use psychology every day in our ordinary life, whether we realize it or not. And as small business owners, we need to use it in our marketing to compete with the big guys. So in this episode, we'll talk about a few well-researched methods for converting…

1
The Beginners Guide to Video and YouTube Content 44:31

5M ago44:31

44:31

Do you love to be on video? I know I sure don't! It may have to do with being over 50, or maybe it's just that I'm self conscious. Although I'm getting better about it, video is still not my favorite medium, and I know others feel that way too. So I wanted to bring on veteran video streamer and podcaster Kurt Sasso from Two Geeks Talking to teach u…

1
Behind the Curtain: Customer Centricity's Secrets for B2B Success 59:43

5M ago59:43

59:43

Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungle. We uncover the transformative power these tools hold for businesses of all sizes, debunking the myths that shroud their potential. You'll gain a front-row seat to Katie's own evolution from journal…

1
Transform Your Website into a Business Powerhouse with Paula Hickey 40:15

5M ago40:15

40:15

Imagine your website as an ultimate salesperson, one that never sleeps and tirelessly works to pull your audience in during those critical first seconds. It's not enough to just have a website; it needs to speak to your ideal customer and resonate with the core values of your brand. In this episode, we're dissecting the important aspects of a websi…

1
How to maintain performance and culture in a remote working world. 47:09

6M ago47:09

47:09

Join the conversation with Laura Brown, Engtel's marketing maestro, as we pull back the curtain on the thrilling world of international marketing in the era of remote work. Our latest episode boasts an intimate discussion with Laura, illuminating her rise to marketing strategy stardom and how she orchestrates a culturally diverse team from miles ap…

1
Leveraging the Power of Marketing Quizzes with Tai Goodwin 29:43

6M ago29:43

29:43

Do you like quizzes? I can't resist a good Buzzfeed or Facebook quiz. Turns out ...I'm not alone! Whether it's fun or serious, lots of people love learning about themselves through results that quizzes can reveal. That's why I wanted to talk to someone who's had success using quizzes. My guest in this episode is Tai Goodwin, ex-teacher turned marke…

1
How to Protect Your Brand Against Misinformation with Ant Cousins 56:27

6M ago56:27

56:27

Prepare to navigate the murky and slightly terrifying waters of brand misinformation with Ant Cousins as we uncover the key strategies you can use to defend your brand's reputation. This episode of Socially Unacceptable is a treasure trove of insights, where a veteran of the IT and defence sectors joins us. Ant Cousins from Cision brings his rich e…

1
Important Email Marketing Changes Coming February 2024 with Scott Hartley 34:03

6M ago34:03

34:03

If you have an email list, this episode is one you don't want to miss! Email marketing expert Scott Hartley joins me in this episode to reveal new authentication requirements coming from Google and Yahoo in February 2024. Google and Yahoo will be enforcing four new compliance rules that you need to have covered in order for your emails to get deliv…

1
The Secret Sauce to Email List Building in 2024 20:47

6M ago20:47

20:47

How does your email list look? 🤔 Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset. After g…

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