How to Raise Your Prices Without Losing Customers

My Weekly Marketing

Do you feel like you need to raise your prices but are not sure why or how? You're not alone. It's a little scary for many of us to raise prices since we don't want to lose customers.
So I decided to tackle that challenge in this episode. We'll take a look at your money story and talk about some pricing psychology. I share nine tips you need to think about as you raise prices. You'll find insights into using pricing as a marketing lever to control perceived value and strategically position your products or services in the market.
Plus, I"ll share actionable advice on recognizing the worth of your unique expertise and not just competing on prices that could be undercut.
We'll also tackle Roger Dooley's buyer types, dissecting how to strike the right balance between emotional and logical appeals in customer purchase decisions. And, we'll talk about making a transition from hourly billing to value-based pricing.
This is an episode you don't want to miss! Join me on this transformative journey to elevate your pricing strategy!

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Chapters

1. How to Raise Your Prices Without Losing Customers (00:00:00)

2. Check your Own Money Story (00:02:36)

3. Anchor your Prices (00:05:56)

4. Compare your Apples to Oranges (00:08:55)

5. Watch How you Price Initially (00:10:16)

6. 10x your Value (00:11:11)

7. Remind Buyers of the Cost of Not Taking Action (00:12:21)

8. Know what your Audience Needs to Make a Decision (00:13:21)

9. Price by the Job or Product..not by the Hour (00:14:22)

10. Listen to your Customers' Feedback (00:16:36)