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How to Determine Your Ideal Customer with Nicole Bernard
Manage episode 404684042 series 3554060
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Did you jump into business without thinking too much about your marketing? If so, you're not alone.
Many small businesses jump into the task of running their businesses without getting clear about one of the most important question you can ask: "who is my ideal, target customer?"
Without understanding who your ideal target customer is, your marketing will likely be ineffective.
Nicole takes us through the path she uses as she onboards new clients, starting with the basics. She starting with your marketing goals, buyer persona, and then your messaging.
Join me as we learn more about Nicole's business journey and how she helps her clients build their marketing strategy.
Vote for My Weekly Marketing in the Women in Podcasting Awards. To vote, visit https://myweeklymarketing.com/vote.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Chapters
1. Overcoming Overwhelm With Marketing Strategy (00:00:00)
2. Understanding Your Target Customer for Success (00:04:24)
3. Customer Targeting Strategies and Analysis (00:11:27)
4. Marketing Strategies for Small Businesses (00:14:57)
68 episodes
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