Entrepreneurship is certain to come with a fair amount of ups and downs. Actually, who are we kidding...it's a white-knuckled roller coaster ride! Join us as we sit down with Eric Holtzclaw, a visionary Chief Strategist and Principal Partner at Liger Partners in Atlanta, GA. With nearly 30 years of experience and founder of multiple successful star…

Ready to up your sales page copywriting game? Join me as I sit down with brilliant copywriter Lynda Cathcart, an expert in crafting compelling sales pages. Lynda unveils her proven process, highlighting the importance of focusing on the transformation your ideal customer seeks. Ever wondered how the right language can make or break your sales page?…

Ready to uncover the secrets of strategic pricing and entrepreneurial resilience? Tune in for my inspiring chat with Natalie Freeman, where you'll learn how to price–and not price–your products. For creative minds grappling with pricing strategies, this episode is a goldmine. We'll take a look at some common pitfalls that many creative professional…

Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad. Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and In…

Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing. Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a speci…

When your press release is published by a big news organization, it can change the trajectory of your business literally overnight. Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists. That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, …

Are you tired of your marketing efforts blending in with the crowd? Discover why following the same strategies as everyone else is a recipe for obscurity and how you can stand out. With over 30 years in the marketing game, Janice unveils the pitfalls of imitation and the power of taking calculated risks in your marketing. From personalized video me…

Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert. Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID t…

When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn't meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teach…

Struggling with the rollercoaster of business highs and lows? It's scary to hit a lull in your business, but it happens to almost all service-based businesses at some time. Fortunately, there are strategies we can employ to get past the lean weeks without panicking! In this episode, we take a look at what service-based industry entrepreneurs can do…

The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing. And who wouldn't be in always-online this world! That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners. We'll sidestepping the list of endless tasks and focus on strategies that really mak…

Get ready to assess your website to see if it's making the grade! We dive into what makes a compelling online presence in this episode, and we'll dissect the anatomy of a website that not only looks stunning but also ranks high in search engine results. Web designer Kelsey Romine shares some great tips for web design, plus gives us a glimpse into h…

Copywriting is both an art and a science. The art brings your creative ideas to life in your marketing, but the science follows tried and true methods that produce results. In this episode, I unveil copywriting tips that will impact your marketing success. Words can transform browsers into buyers by using language that resonates with the deepest wa…

Unlock the SEO secrets that'll turn your small business website into a customer magnet! Getting found on Google or other search engines is something that so many struggle with. But you don’t need to hire an SEO expert–many of these things are easy to do and will make a difference in how many people find your site. I'm Janice Hostager, and armed wit…

You've probably heard how important it is to be authentic in your marketing, and that is absolutely true. Your ideal customer will relate to you better if you come across as real person that can connect with where they are. But "putting yourself out there" isn't always easy. It takes a portion of bravery to be seen as confident, especially for new …

If you're a solopreneur and could use a little help from time to time, this podcast episode is for you. I have invited Meredith Raber onto the show to get the lowdown on hiring your first virtual assistant. Meredith shifted gears from her corporate advertising days to running her own virtual assistant (VA) agency, and she unveils the tips and trick…

Have you ever wondered how life struggles can transform your life and your business? Christine Innes of The Corporate Escapist, joins us for a candid conversation about transforming her tumultuous corporate exit into a personal brand. She shares how ditching the victim mentality and embracing every aspect of her past paved the way for her entrepren…

Have you ever felt like a wallflower at a networking event, awkwardly clutching your business card and wondering how to make the first move? My guest in this episode understands. Teresa Thomas is a connector by nature, but she hasn't always been one. Teresa shares her transformation from shy introvert to the networking guru she is today. In our con…

Ever wondered how you can make social media marketing work for you? Tune in as Kelly VanHoveln, social media marketing expert, sits down with me to reveal how she transformed a maternity-leave hobby to a thriving career. We're unpacking the secrets to creating an online presence, that not only stands out, but stays true to you and your brand. From …

Do you feel like you need to raise your prices but are not sure why or how? You're not alone. It's a little scary for many of us to raise prices since we don't want to lose customers. So I decided to tackle that challenge in this episode. We'll take a look at your money story and talk about some pricing psychology. I share nine tips you need to thi…

Did you jump into business without thinking too much about your marketing? If so, you're not alone. Many small businesses jump into the task of running their businesses without getting clear about one of the most important question you can ask: "who is my ideal, target customer?" Without understanding who your ideal target customer is, your marketi…

Feel like David facing off against Goliath in the business world? Join me as I pull back the curtain on my own entrepreneurial journey, revealing how I went from being an insecure one-person design agency to discovering that my small business's size was my secret weapon. I talk about the truths that can turn your small business into a market leader…

Unlock the power of an inbox! In this episode, I talk about 7 types of emails (plus one bonus type) that are must-haves for getting sales and happy customers. I also touch on tips for writing all your emails! I talk about... Email Type #1: The Email Welcome Sequence Email Type #2: Lead nurturing Emails Email Type #3: Weekly Educational Content Emai…

Ever wondered how tapping into your customer's psyche could skyrocket your marketing results? We use psychology every day in our ordinary life, whether we realize it or not. And as small business owners, we need to use it in our marketing to compete with the big guys. So in this episode, we'll talk about a few well-researched methods for converting…

Do you love to be on video? I know I sure don't! It may have to do with being over 50, or maybe it's just that I'm self conscious. Although I'm getting better about it, video is still not my favorite medium, and I know others feel that way too. So I wanted to bring on veteran video streamer and podcaster Kurt Sasso from Two Geeks Talking to teach u…

Imagine your website as an ultimate salesperson, one that never sleeps and tirelessly works to pull your audience in during those critical first seconds. It's not enough to just have a website; it needs to speak to your ideal customer and resonate with the core values of your brand. In this episode, we're dissecting the important aspects of a websi…

Do you like quizzes? I can't resist a good Buzzfeed or Facebook quiz. Turns out ...I'm not alone! Whether it's fun or serious, lots of people love learning about themselves through results that quizzes can reveal. That's why I wanted to talk to someone who's had success using quizzes. My guest in this episode is Tai Goodwin, ex-teacher turned marke…

If you have an email list, this episode is one you don't want to miss! Email marketing expert Scott Hartley joins me in this episode to reveal new authentication requirements coming from Google and Yahoo in February 2024. Google and Yahoo will be enforcing four new compliance rules that you need to have covered in order for your emails to get deliv…

How does your email list look? 🤔 Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset. After g…

Ever thought about how a small bookstore owner could transition into a savvy online marketer amidst the rise of Amazon? This week, we're chatting with Nancy Nungari, who has made this transformation and is eager to share her (somewhat bumpy!) journey. From Kenya to Germany, Nancy has faced the trials that come with navigating the world of entrepren…

Are you prepared to captivate your audience with the art of storytelling? Join us as we get an insider's look into the world of newsletters and content development with our guest, Sarah Dickinson from The Nerdy Quill. The magic of relationship marketing unfolds as Sarah shares her expertise in creating compelling narratives that not only engage you…

Need a foolproof blueprint to plan for success in 2024? You're in the right place! In this week's episode, I'll be sharing: potent insights on goal-setting the power of a personal mission statement the often overlooked importance of taking breaks for mental clarity Constructing a product ladder for all your offers (with a FREEBIE here!) Utilizing a…

Do the thought of crunching numbers and setting achievable business goals gives you sweaty palms? No worries, Tammy McKinney, a seasoned life and business coach, joins us on this episode to demystify the world of Revenue Roadmaps. She shares invaluable insights on the importance of strategic planning and how having a clear mission and vision can st…

Ready to supercharge your business growth and efficiency for the new year? Brace yourself for actionable advice with our very special guest, Julia Wolf, a Six Sigma Master Black Belt. Julia has spent much of her life in the corporate world, but has also been in the shoes of a small business owner. In this episode, she's going to talk to us about ab…

Are you ready to supercharge your small business marketing? In this episode, Janice Hostager answers questions from business owners about ways to grow their new businesses. Join Janice as she tackles marketing problems from a photographer and a salon owner learn how to rise above the noise and claim your space in an overcrowded market. Every busine…

Do you really know who your target audience is? You may not realize this, but your marketing should be directed to just one person: your ideal customer. The one who buys most often, spends the most, and is a pleasure to do business with. As long as you're trying to market to a crowd, you will miss the mark in connecting with anyone. In this episode…

Ever felt overwhelmed by the chaos of organizing your business? Our guest this week, Samantha Whisnant, a certified digital business manager and systems expert, shares how she helps entrepreneurs set up optimized business systems that help them manage the chaos. Samantha talks about her unique path from living abroad and searching for online money-…

You probably know how important the home page of your website is to your business. After all, anyone that finds your website through a search engine or a URL will probably stop there first. But why is that home page so difficult to get right? In this episode, I'm here to unlock the secrets of constructing a persuasive homepage that not only caters …

Get ready to transform your social media strategy as we sit down with social media expert Hannah Rush. Discover her proven strategies that have not only worked for her business but also for the clients she's worked with. Hannah's knack for helping service-based industries thrive while saving time is a game-changer you won’t want to miss. Have you e…

Ready to unlock the power of Public Relations for your business? Our guest, Lilian Sue, is a PR coach and publicist who equips entrepreneurs to leverage PR effectively. Through personal guidance, she empowers entrepreneurs to learn how to gain the confidence to make public relations work for them. Public relations has its share of misconceptions. L…

Have you ever felt like your pricing is stunting your business growth? You're not alone. We women, especially, struggle with how to price ourselves in a competitive market. In this episode I chatted with Lynda McDonell. Lynda is an experienced financial life business coach as well as a CPA. Lynda and I talked about overcoming the mental roadblocks …

Ever wondered how to make your small to mid-sized business stand out online? This week's episode highlights a few questions from small business owners. We share the answers and include topics such as the best website platform, an email marketing funnel that's basically free, and the value of a marketing strategy. Get ready for a session overflowing…

Do you feel like you're constantly under a heavy blanket of overwhelm? Trust me, you aren't alone. So much of the life of an entrepreneur–from producing content, to email, to advertising, and more– can leave you drained or just feeling forever behind in your obligations. I'm Janice Hostager, and in this episode, I share my insights on how you can o…

Are you ready to unlock the power of content marketing to boost your brand's visibility? Strap in as we break down the tools and strategies that will help you create engaging, educational content that not only attracts new customers but keeps your existing ones coming back for more. I'll also share my secret for using content marketing to build a r…

Get set to take your Facebook and Instagram ads to another level with Charlotte Cantrell! Charlotte is the CEO of Inspired Ads, serving 6-7-figure e-commerce businesses. She has managed over 1 million in ad spend in her years running ads. She loves serving businesses that have a mission and purpose for their brands and wants to share this with the …

Ever feel like throwing in the towel when setbacks hit your business? We've all been there, trust me. In this episode, I, Janice, share my own journey through failure and recovery. In the process, I hope to help you to look at setbacks, not as personal failures, but as opportunities to reevaluate your business and marketing strategies. I offer my p…

When I first started out with my business, I didn't have a lot of money to spend on promoting it. I didn't get any outside funding so I really needed to bootstrap my first few years. Fortunately, marketing doesn't need to cost a lot of money. Many marketing tactics don't cost anything except time. Join me, Janice Hostager, as we explore ideas for m…

Google Analytics has been on the mind of small business owners and marketers a lot lately since its July 1, 2023 transition to Google Analytics 4 (GA4). So I wanted to bring on Analytics guru Amanda Webb. Amanda talks about her experience using GA4 over the past year, and how the benefits outweigh the hassle of making the transition from Universal …

Get ready for an unconventional take on marketing as we sit down with branding and marketing strategist, Leslie Stevens. Challenging the status quo, Leslie debunks the myth that social media is the be-all-end-all for small business success. Her own journey of social media burnout led her to create a unique approach she calls the Client Connection M…

Step into the world of organic marketing and community building with Amy Hager, a partner in joy at the Joyful Business Revolution. Amy fuses the art of storytelling with community building. Dive into the conversation as she shares how her go-kart racing background shaped her understanding of community building, and how businesses can dramatically …