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How to Master Email Marketing with Mary Laske Bell

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Manage episode 421868661 series 3554060
Content provided by Janice Hostager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janice Hostager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert.
Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID to find her passion for copywriting is truly inspiring. She shares her journey and emphasizes the importance of balancing creativity with technical skills to thrive in the world of email marketing.
In this episode, we'll dive into

  • Practical strategies for small business owners looking to grow their email lists effectively through segmentation
  • Engage your audience by understanding their preferences for lead magnets and content types, and
  • How allowing subscribers to self-segment can enhance engagement and retention
  • How to vary the frequency and content of your emails based on client history and engagement
  • The importance of tracking metrics like open rates and click rates to refine your strategy
  • Creating more personalized and relevant email content

This segment offers invaluable insights for optimizing your email marketing efforts that you won't want to miss!
Show notes: https://myweeklymarketing.com/60

Send us a Text Message.

Support the Show.

Apply to be featured on My Weekly Marketing!

  continue reading

Chapters

1. How to Master Email Marketing with Mary Laske Bell (00:00:00)

2. The Power of Email Marketing (00:00:02)

3. Growing Email Lists Through Segmentation (00:16:42)

4. Email Marketing Strategies and Metrics (00:25:34)

5. Email Marketing Best Practices (00:40:28)

63 episodes

Artwork
iconShare
 
Manage episode 421868661 series 3554060
Content provided by Janice Hostager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janice Hostager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert.
Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID to find her passion for copywriting is truly inspiring. She shares her journey and emphasizes the importance of balancing creativity with technical skills to thrive in the world of email marketing.
In this episode, we'll dive into

  • Practical strategies for small business owners looking to grow their email lists effectively through segmentation
  • Engage your audience by understanding their preferences for lead magnets and content types, and
  • How allowing subscribers to self-segment can enhance engagement and retention
  • How to vary the frequency and content of your emails based on client history and engagement
  • The importance of tracking metrics like open rates and click rates to refine your strategy
  • Creating more personalized and relevant email content

This segment offers invaluable insights for optimizing your email marketing efforts that you won't want to miss!
Show notes: https://myweeklymarketing.com/60

Send us a Text Message.

Support the Show.

Apply to be featured on My Weekly Marketing!

  continue reading

Chapters

1. How to Master Email Marketing with Mary Laske Bell (00:00:00)

2. The Power of Email Marketing (00:00:02)

3. Growing Email Lists Through Segmentation (00:16:42)

4. Email Marketing Strategies and Metrics (00:25:34)

5. Email Marketing Best Practices (00:40:28)

63 episodes

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