Important Email Marketing Changes Coming February 2024 with Scott Hartley

My Weekly Marketing

If you have an email list, this episode is one you don't want to miss!
Email marketing expert Scott Hartley joins me in this episode to reveal new authentication requirements coming from Google and Yahoo in February 2024.
Google and Yahoo will be enforcing four new compliance rules that you need to have covered in order for your emails to get delivered to your subscribers. Scott tells us about how businesses need to prepare for this big change and how to be compliant.
The changes are:

1. Authentication must be configured for all your domain-based email platforms
2. They are dropping the threshold for the number of emails spam flags they will allow
3. They are requiring one-click unsubscribe links on emails
4. All businesses using email software need to send out emails from a branded email address (for example, [e-mail]) instead of a free gmail or yahoo email address.

Scott will talk about the essentials of domain-based validation and how to set up your DKIM, SPF, and DMARC to prevent your emails from landing in the spam folder, or worse, getting flagged and blacklisted.
We're peeling back the layers on what these changes mean for you, and telling you where to turn for help to make sure you're compliant.
Scott also provides a compliance checklist, resources for a free authentication check, and an FAQ summary for you to download. Join us for this important episode to ensure your email marketing efforts stay strong and effective!

Send us a Text Message.

Support the Show.

Apply to be featured on My Weekly Marketing!

Chapters

1. Important Email Marketing Changes Coming February 2024 with Scott Hartley (00:00:00)

2. New Rules for Email Marketing (00:00:04)

3. Protecting Domain Reputation and Email Engagement (00:10:38)

4. Important Changes to Email Marketing Requirements (00:23:13)

5. Where to Get Help with these Changes (00:29:43)