The ABC's of Content Strategy with Nancy Nungari

My Weekly Marketing

Ever thought about how a small bookstore owner could transition into a savvy online marketer amidst the rise of Amazon? This week, we're chatting with Nancy Nungari, who has made this transformation and is eager to share her (somewhat bumpy!) journey. From Kenya to Germany, Nancy has faced the trials that come with navigating the world of entrepreneurship, and she's here to share the many lessons she's learned along the way. We promise you, this is a tour you don't want to miss!
Nancy talks about her simple but powerful ABC method (Attract, Build, Convert) for content strategy and gives her insights on how to utilize the power of social media for building trust and visibility, a technique she mastered during her transition from physical to online business.
Last but not least, we are shining the spotlight on the unsung hero of any successful business - customer service. Let's face it, we've all had experiences where exceptional customer service turned us into loyal customers. We discuss how to exceed expectations, turning happy customers into loyal brand ambassadors, and the power of social proof and reviews.
Don't miss out on this episode filled with valuable insights and practical tips for both marketing enthusiasts and small business owners!

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Chapters

1. The ABC's of Content Strategy with Nancy Nungari (00:00:00)

2. Lessons in Marketing and Small Business (00:00:04)

3. Creating a Strategy for Audience Engagement (00:13:55)

4. Attract, Build, Convert, Deliver (00:20:29)

5. Customer Service in Business (00:26:22)