Website Home Page Must-Haves for Small Business Owners

My Weekly Marketing

You probably know how important the home page of your website is to your business. After all, anyone that finds your website through a search engine or a URL will probably stop there first.
But why is that home page so difficult to get right?
In this episode, I'm here to unlock the secrets of constructing a persuasive homepage that not only caters to your visitors but also pleases the search engines.
Join me as we dissect the essentials, from

• what to showcase above the fold
• the kind of artwork to feature
• the ideal way to structure your navigation

We'll also touch on critical considerations like file sizes, loading times for your artwork, and the significance of analytics in understanding what people are searching for on your site.

But you can have the best website on earth, but if nobody finds it, it's useless. So
we'll dive deep into what Search Engine Optimization (SEO) to include so you show up in the search engine results. If you're on a mission to amp up your website, listen up to gain some insightful takeaways in this episode!

Send us a text

Support the show

• Show Notes
• Apply to be featured on My Weekly Marketing!

Chapters

1. Website Home Page Must-Haves for Small Business Owners (00:00:00)

2. Effective Homepage for Your Website (00:00:04)

3. When to Design Your Homepage (00:00:29)

4. Who your website is for (00:02:31)

5. What content should be "above the fold"? (00:03:13)

6. Your site navigation (00:05:17)

7. What should be "below the fold"? (00:06:29)

8. What to feature on your page (00:07:25)

9. What else to add to your page (00:09:25)

10. Optimizing your homepage for SEO (00:12:35)