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5 Psychology Triggers to Add to Your Sales Pages and Emails

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Manage episode 401815157 series 3554060
Content provided by Janice Hostager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janice Hostager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ever wondered how tapping into your customer's psyche could skyrocket your marketing results?
We use psychology every day in our ordinary life, whether we realize it or not. And as small business owners, we need to use it in our marketing to compete with the big guys.
So in this episode, we'll talk about a few well-researched methods for converting your customers on your web pages or your emails...and even on social media.
Here's what we'll cover:

  • Trigger #1: Use customer research to find out what motivates your buyers to use your product
  • Trigger #2 Give people a simple reason to buy.
  • Trigger #3 Make decision-making easy
  • Trigger #4 How to Use stories to remember facts
  • Trigger #5 The psychology of personalization

So join in and get ready to give your small business that much-coveted edge, with a helping hand from the complexities of the human mind.
Send us a Text Message.

Support the Show.

Apply to be featured on My Weekly Marketing!

  continue reading

Chapters

1. 5 Psychology Triggers to Add to Your Sales Pages and Emails (00:00:00)

2. Psychology in Marketing for Small Businesses (00:00:40)

3. Trigger #1: Use customer research to find out what motivates your buyers to use your product (00:01:50)

4. Trigger #2 Give people a simple reason to buy (00:03:40)

5. Trigger #3 Make decision-making easy (00:04:47)

6. Trigger #4 How to Use stories to remember facts (00:07:36)

7. Trigger #5 The psychology of personalization (00:09:37)

8. Using Pain Points for Conversion Optimization (00:12:27)

64 episodes

Artwork
iconShare
 
Manage episode 401815157 series 3554060
Content provided by Janice Hostager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janice Hostager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ever wondered how tapping into your customer's psyche could skyrocket your marketing results?
We use psychology every day in our ordinary life, whether we realize it or not. And as small business owners, we need to use it in our marketing to compete with the big guys.
So in this episode, we'll talk about a few well-researched methods for converting your customers on your web pages or your emails...and even on social media.
Here's what we'll cover:

  • Trigger #1: Use customer research to find out what motivates your buyers to use your product
  • Trigger #2 Give people a simple reason to buy.
  • Trigger #3 Make decision-making easy
  • Trigger #4 How to Use stories to remember facts
  • Trigger #5 The psychology of personalization

So join in and get ready to give your small business that much-coveted edge, with a helping hand from the complexities of the human mind.
Send us a Text Message.

Support the Show.

Apply to be featured on My Weekly Marketing!

  continue reading

Chapters

1. 5 Psychology Triggers to Add to Your Sales Pages and Emails (00:00:00)

2. Psychology in Marketing for Small Businesses (00:00:40)

3. Trigger #1: Use customer research to find out what motivates your buyers to use your product (00:01:50)

4. Trigger #2 Give people a simple reason to buy (00:03:40)

5. Trigger #3 Make decision-making easy (00:04:47)

6. Trigger #4 How to Use stories to remember facts (00:07:36)

7. Trigger #5 The psychology of personalization (00:09:37)

8. Using Pain Points for Conversion Optimization (00:12:27)

64 episodes

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