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Copywriting Hacks that will Make you Money
Manage episode 415375602 series 3554060
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Copywriting is both an art and a science. The art brings your creative ideas to life in your marketing, but the science follows tried and true methods that produce results.
In this episode, I unveil copywriting tips that will impact your marketing success. Words can transform browsers into buyers by using language that resonates with the deepest wants and needs of your ideal customer.
In this episode, I pull back the curtain on 11 copywriting hacks that I've honed from my more than thirty years of marketing.
Join me as I look at the essence of what makes copy enduring, and how a deep understanding of human behavior is the cornerstone for communication. Whether you're building your brand from the ground up or looking to inject new life into your marketing copy, this episode will help you get there!
- Show Notes
- Apply to be featured on My Weekly Marketing!
Chapters
1. Copywriting Hacks that will Make you Money (00:00:00)
2. Tip 1: Understand Your Audience (00:02:51)
3. Tip 2: Write Headlines that Pull People In (00:03:59)
4. Appeal to Peoples' Emotions (00:04:39)
5. Include a Clear CTA (00:05:12)
6. Use Power Words (00:06:08)
7. Highlight the Benefits, Not the Features (00:06:52)
8. Use FOMO (00:07:47)
9. Present the Cost of Inaction (00:08:20)
10. Counter Objections with Proof (00:09:09)
11. Write Like a Real Person (00:09:50)
12. Keep Your Copy at a 4th Grade Reading Level (00:10:28)
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