Making Social Media Work for Your Business with Kelly VanHoveln

My Weekly Marketing

Ever wondered how you can make social media marketing work for you? Tune in as Kelly VanHoveln, social media marketing expert, sits down with me to reveal how she transformed a maternity-leave hobby to a thriving career.
We're unpacking the secrets to creating an online presence, that not only stands out, but stays true to you and your brand. From sidestepping the pervasive hustle culture to mastering the art of audience engagement on Facebook and Instagram, Kelly's advice will change what you post on social media.
We discuss the importance of:

• Laser-focused strategy
• Starting with one platform
• Pitfalls of a scattergun approach to content
• Emphasizing the need to resonate with your audience
• Leveraging social media at different points in the buyer's journey
• Ensuring your message reaches those who are already searching for the solutions you offer

Join us for our conversation to refine your online marketing strategy and raise your social media game!

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Chapters

1. Making Social Media Work for Your Business with Kelly VanHoveln (00:00:00)

2. Kelly's small business journey (00:01:26)

3. Why are people not getting reach and engagement on Instagram? (00:04:46)

4. Making a belief shift (00:07:54)

5. How to choose the best platform (00:09:10)

6. Should you cross-post? (00:11:51)

7. Posting on LinkedIn (00:12:58)

8. Avoiding Common Social Media Mistakes (00:14:45)

9. Using social media for your buyer's journey (00:20:13)