When Dupes Attack: The Bold Campaign That Reclaimed Olaplex's Brand

Embracing Marketing Mistakes

Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohibition joins us to reveal how Olaplex's 'Ola Dupe' campaign did just that—turning the tide of imitation into a wave of authentic brand love. Sinead, who rose through the ranks from intern to senior account manager, shares her first-hand experience of this marketing masterstroke. Together, we unwrap how Olaplex sent fake duplicates to influencers, setting the stage for a grand reveal that showcased the unmatched value of their patented haircare formula. This innovative approach not only combated counterfeit culture but also amplified Olaplex's prestige in the beauty industry.
We're have a candid conversation about the art of keeping things straightforward yet profoundly impactful in creative campaigns. Sinead captivates us with a story of a slight PR blunder, reminding us that we're all human—even the pros. Don't miss this episode of Campaign Crunch, where we explore the brilliance behind Olaplex's fight against fakes and celebrate the delightful mishaps that keep the world of PR spinning.

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Chapters

1. When Dupes Attack: The Bold Campaign That Reclaimed Olaplex's Brand (00:00:00)

2. Unpacking Olaplex's Ola Dupe Campaign (00:00:04)

3. Importance of Simple, Effective Creativity (00:10:42)

4. Sinead's F*ck Up (00:12:01)