The Art Of Content Creation To Engage Customers - With Michael Thomas (London Viewpoints)

Winning With Shopify

In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.
Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!
Key takeaways:
0:00 Introduction
1:24 Influencer Marketing With London Filmmaker, Michael Thomas
4:15 Why a lot of content creators don’t like the term ‘influencer’
7:08 What Do You Post On Instagram?
9:22 The Importance of Personal Content
11:23 How To Build a Campaign With a Brand
13:57 How To Work With Content Creators
17:26 Creating agreements with Content Creators & Influencers
19:58 Content for an E-commerce Brand
22:19 How to Find an Influencer to Work With
25:30 Meeting Influencers/Content Creators before working with them
33:06 When Things Go Wrong
36:06 Content Creators: If the Campaign Goes Wrong, Just Move On
41:43 The Art of Content Development
London Viewpoints - https://www.instagram.com/londonviewpoints
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: https://afluencer.com/wws
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