Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten

Counsel Cast

In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach.

To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market.

Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.

Jeff gives listeners actionable tips on:

• [0:00] Intro
• [1:50] Building your entire firm on referrals
• [3:40] Jeff's experience creating his business
• [4:50] Pushing through valleys of your business
• [7:40] Repositioning and creating your niche offer
• [13:15] Where to start your content system
• [15:30] Why a blog is not a place to assume your clients are spending their time
• [20:25] Giving away the sauce
• [24:35] Building trust with your clients
• [30:30] The ‘attract’ piece of the puzzle
• [35:35] How to start a conversation around a blog post
• [40:00] Long term nurturing
• [42:25] An example of a newsletter campaign
• [48:10] Leveraging quizzes
• [49:30] Jeff’s book review
• [53:30] One big takeaway from this episode

Resources mentioned in this episode:

• Marketing Rebellion by Mark Schaefer

Connect with Jeff here:

• https://www.instagram.com/content.remedy/
• https://twitter.com/HeyJeffFelten
• https://www.linkedin.com/in/jeff-felten/
• http://www.contentremedy.co

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com