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215. Garrett Marshall, President of Xponential+

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Manage episode 387823811 series 2616152
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, I’m joined by Garrett Marshall, president of digital fitness platform Xponential+. Part of Xponential Fitness, Xponential+ hosts streaming classes from the company’s portfolio of boutique studio brands — including Rumble Boxing, Club Pilates, and Row House.

Reimagining at-home fitness, Xponential+ is also partnering with Meta to make VR workouts mainstream.

In this episode, we discuss the challenge of repackaging physical classes in digital form. Plus, we talk VR technology, navigating industry hype cycles, and why in-person workouts remain the gold standard.

In this episode, you’ll learn:

• What to expect from the company’s Meta partnership • How Xponential+ supports the Xponential Fitness universe • Why personalization beats quantity when it comes to content

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Xponential+ Website: https://www.xponential.plus/ Garrett’s LinkedIn: https://www.linkedin.com/in/garrettmarshall/ Garrett’s Website: https://www.instagram.com/xponentialplus/

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:19) Background on Garrett and Xponential+ (08:23) Challenges and tradeoffs of the digital platform with their physical studio franchises (11:19) The role of in-person and digital fitness during and post COVID (14:36) Leveraging Xponential’s brands and recreating the studio experience in the digital platform (18:02) The evolving landscape of digital fitness and the shift in competitive factors (22:34) The role of personalization in digital fitness (24:59) Challenges in getting people to work out at home and use the platform consistently (30:33) Partnership with Meta and the Future of VR Fitness (33:27) The role of AR and VR in the fitness industry (38:26) The potential of VR and AR technology in the mainstream (45:05) Will AR/VR replace in person fitness classes? (48:47) Conclusion

  continue reading

247 episodes

Artwork
iconShare
 
Manage episode 387823811 series 2616152
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today, I’m joined by Garrett Marshall, president of digital fitness platform Xponential+. Part of Xponential Fitness, Xponential+ hosts streaming classes from the company’s portfolio of boutique studio brands — including Rumble Boxing, Club Pilates, and Row House.

Reimagining at-home fitness, Xponential+ is also partnering with Meta to make VR workouts mainstream.

In this episode, we discuss the challenge of repackaging physical classes in digital form. Plus, we talk VR technology, navigating industry hype cycles, and why in-person workouts remain the gold standard.

In this episode, you’ll learn:

• What to expect from the company’s Meta partnership • How Xponential+ supports the Xponential Fitness universe • Why personalization beats quantity when it comes to content

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Xponential+ Website: https://www.xponential.plus/ Garrett’s LinkedIn: https://www.linkedin.com/in/garrettmarshall/ Garrett’s Website: https://www.instagram.com/xponentialplus/

-

The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:19) Background on Garrett and Xponential+ (08:23) Challenges and tradeoffs of the digital platform with their physical studio franchises (11:19) The role of in-person and digital fitness during and post COVID (14:36) Leveraging Xponential’s brands and recreating the studio experience in the digital platform (18:02) The evolving landscape of digital fitness and the shift in competitive factors (22:34) The role of personalization in digital fitness (24:59) Challenges in getting people to work out at home and use the platform consistently (30:33) Partnership with Meta and the Future of VR Fitness (33:27) The role of AR and VR in the fitness industry (38:26) The potential of VR and AR technology in the mainstream (45:05) Will AR/VR replace in person fitness classes? (48:47) Conclusion

  continue reading

247 episodes

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