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208: 7 Ways to Share Your Sustainable Story | Marketing Tip Monday
Manage episode 388774831 series 1302741
Content provided by Vineyard Team. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vineyard Team or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you:
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
Throughout 2023, we’ve helped you write your Sustainable Story, teach your team about it, and share tips on how to integrate your sustainable message into every level of your branding and marketing.
As the year comes to an end, we’ve put all 7 tips together for you!
Make sure you check out the show notes for this one. We have linked to each article so that you can dive into the details and keep sharing your good work in the market.
1. Does your staff know about sustainability?
Did you know that of the 48% of employees in the food and beverage industry who receive regular training, only 4.5% receive training about their company’s mission and values?
If you aren't regularly talking to your staff about your company's mission and values, you're missing out on opportunities to create a more informed and dedicated team!
Click here to learn about the latest SIP Certified training tool to teach your staff how to talk about your dedication to sustainability.
2. Share your message of sustainability on your website.
There are so many ways to share your message of sustainability through your website.
Click here to get inspired by three SIP Certified members who dedicate an entire page on their website to their commitment sustainability, and three more who use their blog to sprinkle in their message of sustainability throughout the year.
3. Update your tasting room sign!
Your tasting room guests can learn about your commitment to the 7 Values of SIP Certified while they sit and sip in your tasting room when they see the new SIP Certified tasting room sign.
You can visit the Member Resources page to print yours today!
4. Use the power of visuals to tell your story.
97% of people start their search for a local business online. When someone looks up your business, what do they find?
Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to visit you?
If those questions gave you some uncertainty, it may be time to update your imagery!
5. Get sustainable on social media.
Now that the previous tip inspired your new photography, use this one to create valuable and pause-worthy social media content!
6. 3 steps to create a sustainable QR Tour your guests will love.
A Sustainable QR Tour is a unique, educational, self-guided way for your guests to learn about your brand’s sustainable practices.
When you create your Sustainable QR Tour, you will:
- Showcase your sustainable attractions.
- Explain each attraction with a short video or quick written description.
- Bring your tour to life by posting your QR codes and making a map.
By taking your Sustainable QR Tour, your visitors will:
- Learn about your brand’s values.
- See sustainability in action.
- Enjoy an activity as they taste your sustainable wines.
Click here to learn the 3 steps to creating your very own.
7. The best newsletter you can send.
Your wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts!
They are invested in and have a personal connection with your brand.
Click here to learn how to use your newsletter to invite your members to form an even deeper affinity with your brand.
Your story can be featured in next year’s Sustainable Stories campaign! We are looking for a brand with an innovative approach to one of these three values.:
- Water Management
- Safe Pest Management
- Energy Efficiency
If you have a great Sustainable Story, we will help you tell it. Reach out to me at whitney@vineyardteam.org with a few quick notes!
We’ll get your story ready to be featured in our newsletter, podcast, online course, and social media, and in magazine articles and influencer campaigns.
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources: Vineyard Team Programs:251 episodes
Share
Manage episode 388774831 series 1302741
Content provided by Vineyard Team. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vineyard Team or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you:
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
Throughout 2023, we’ve helped you write your Sustainable Story, teach your team about it, and share tips on how to integrate your sustainable message into every level of your branding and marketing.
As the year comes to an end, we’ve put all 7 tips together for you!
Make sure you check out the show notes for this one. We have linked to each article so that you can dive into the details and keep sharing your good work in the market.
1. Does your staff know about sustainability?
Did you know that of the 48% of employees in the food and beverage industry who receive regular training, only 4.5% receive training about their company’s mission and values?
If you aren't regularly talking to your staff about your company's mission and values, you're missing out on opportunities to create a more informed and dedicated team!
Click here to learn about the latest SIP Certified training tool to teach your staff how to talk about your dedication to sustainability.
2. Share your message of sustainability on your website.
There are so many ways to share your message of sustainability through your website.
Click here to get inspired by three SIP Certified members who dedicate an entire page on their website to their commitment sustainability, and three more who use their blog to sprinkle in their message of sustainability throughout the year.
3. Update your tasting room sign!
Your tasting room guests can learn about your commitment to the 7 Values of SIP Certified while they sit and sip in your tasting room when they see the new SIP Certified tasting room sign.
You can visit the Member Resources page to print yours today!
4. Use the power of visuals to tell your story.
97% of people start their search for a local business online. When someone looks up your business, what do they find?
Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to visit you?
If those questions gave you some uncertainty, it may be time to update your imagery!
5. Get sustainable on social media.
Now that the previous tip inspired your new photography, use this one to create valuable and pause-worthy social media content!
6. 3 steps to create a sustainable QR Tour your guests will love.
A Sustainable QR Tour is a unique, educational, self-guided way for your guests to learn about your brand’s sustainable practices.
When you create your Sustainable QR Tour, you will:
- Showcase your sustainable attractions.
- Explain each attraction with a short video or quick written description.
- Bring your tour to life by posting your QR codes and making a map.
By taking your Sustainable QR Tour, your visitors will:
- Learn about your brand’s values.
- See sustainability in action.
- Enjoy an activity as they taste your sustainable wines.
Click here to learn the 3 steps to creating your very own.
7. The best newsletter you can send.
Your wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts!
They are invested in and have a personal connection with your brand.
Click here to learn how to use your newsletter to invite your members to form an even deeper affinity with your brand.
Your story can be featured in next year’s Sustainable Stories campaign! We are looking for a brand with an innovative approach to one of these three values.:
- Water Management
- Safe Pest Management
- Energy Efficiency
If you have a great Sustainable Story, we will help you tell it. Reach out to me at whitney@vineyardteam.org with a few quick notes!
We’ll get your story ready to be featured in our newsletter, podcast, online course, and social media, and in magazine articles and influencer campaigns.
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources: Vineyard Team Programs:251 episodes
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Similar to Sustainable Winegrowing with Vineyard Team
The Science Show gives Australians unique insights into the latest scientific research and debate, from the physics of cricket to prime ministerial biorhythms.
…
continue reading
Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
…
continue reading
Whether the topic is popcorn or particle physics, you can count on BrainStuff to explore -- and explain -- the everyday science in the world around us.
…
continue reading
I discuss a variety of topics in both the natural and social sciences, exploring the many fascinating insights that the scientific method yields about the world around us.
…
continue reading
Planetary Radio brings you the human adventure across our Solar System and beyond. We visit each week with the scientists, engineers, leaders, advocates, and astronauts who are taking us across the final frontier. Regular features raise your space IQ while they put a smile on your face. Join host Sarah Al-Ahmed and Planetary Society colleagues including Bill Nye the Science Guy and Bruce Betts as they dive deep into space science and exploration. The monthly Space Policy Edition takes you in ...
…
continue reading
How can we, humans, look at our relationship to nature differently? In season three of Going Wild, on top of stories about animals, we invite you to journey through the entire ecological web — from the tiniest of life forms to apex predators — alongside the scientists, activists and adventurers who study it. Wildlife biologist and host Dr. Rae Wynn-Grant has been studying wild animals in their natural habitats all over the world for years. Our award-winning podcast takes you inside the hidde ...
…
continue reading
The kickass science and technology radio show that delivers an irreverent look at the week in science and technology.
…
continue reading
Come dive into one of the curiously delightful conversations overheard at National Geographic’s headquarters, as we follow explorers, photographers, and scientists to the edges of our big, weird, beautiful world. Hosted by Peter Gwin and Amy Briggs.
…
continue reading
Get ready to have your spine tingling and your hairs standing on end with the Daily Paranormal Podcast hosted by Tony Brueski. This show is no joke - it's packed with real-life horror stories of ghosts, demons, haunted houses, possessions, shadow people, and all things supernatural that will leave you quivering with fear. Our listeners can't get enough of our bone-chilling tales, describing them as the "best ghost story podcast out there." Don't expect the same old cliché zombies, vampires, ...
…
continue reading
Emergency Medicine Cases – Where the Experts Keep You in the Know. For show notes, quizzes, videos and more learning tools please visit emergencymedicinecases.com
…
continue reading
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