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What Do Brokers Really Want to See When a Ticket Goes On Sale?
Manage episode 390254766 series 2316807
"What do scalpers really like to see when a ticket goes on-sale?"
That question popped up in my inbox about a week ago. It got me thinking about the questions that people ask me when they want to know how to "stop" the secondary market or whether or not to work with the secondary market.
So, I had Martin Haigh from Total Tickets come on to discuss this topic since he's just put together a special report on the secondary market.
Martin and I try to come at this topic from a neutral point of view, but Martin's thinking on the subject has changed over the years to be more pro-secondary and I mention that my thinking on the secondary market has changed because I was involved in the secondary market at a different time and different space.
In today's episode we cover ideas like:
- Good bots v. Bad bots
- Blockchain and the claim it will eliminate the secondary market
- Creativity and why the secondary market will always find a way to get tickets
- Distribution and how the secondary market can be a powerful tool in your distribution plan.
- Why you may not want to eliminate all resale, even if you can.
You can get the information on Martin's report here!
Get 'Talking Tickets' my ticket newsletter.
Visit my website: www.DaveWakeman.com
Don't miss 'First Wednesdays with Dave' on January 3rd, 2024 at 1 PM Eastern. We will be talking about getting 2024 off to a fast start.
I want to include your voice in the podcast.
So send me a note and tell me what challenges you are dealing with.
Is there a specific topic you want to learn more about?
Do you have a guest you'd like to hear me talk with?
Let me know.
208 episodes
Manage episode 390254766 series 2316807
"What do scalpers really like to see when a ticket goes on-sale?"
That question popped up in my inbox about a week ago. It got me thinking about the questions that people ask me when they want to know how to "stop" the secondary market or whether or not to work with the secondary market.
So, I had Martin Haigh from Total Tickets come on to discuss this topic since he's just put together a special report on the secondary market.
Martin and I try to come at this topic from a neutral point of view, but Martin's thinking on the subject has changed over the years to be more pro-secondary and I mention that my thinking on the secondary market has changed because I was involved in the secondary market at a different time and different space.
In today's episode we cover ideas like:
- Good bots v. Bad bots
- Blockchain and the claim it will eliminate the secondary market
- Creativity and why the secondary market will always find a way to get tickets
- Distribution and how the secondary market can be a powerful tool in your distribution plan.
- Why you may not want to eliminate all resale, even if you can.
You can get the information on Martin's report here!
Get 'Talking Tickets' my ticket newsletter.
Visit my website: www.DaveWakeman.com
Don't miss 'First Wednesdays with Dave' on January 3rd, 2024 at 1 PM Eastern. We will be talking about getting 2024 off to a fast start.
I want to include your voice in the podcast.
So send me a note and tell me what challenges you are dealing with.
Is there a specific topic you want to learn more about?
Do you have a guest you'd like to hear me talk with?
Let me know.
208 episodes
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