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Changing the Influencer Marketing Game: Sherri Langburt's Trail of Innovation and Life Reflections
Manage episode 394247425 series 3485326
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Embark on an adventure with Sherri Langburt, the trailblazing CEO of Babbleboxx, as she takes us behind the scenes of her journey from Weight Watchers to becoming a pioneer in influencer marketing. Her story begins with a simple conviction: the untapped potential of non-mommy bloggers could shake up the industry. And shake it she did, with themed co-sampling boxes that changed the game. We also delve into her personal life changes during the pandemic, including a newfound interest in non-alcoholic beverages that mirrors a broader societal trend. This episode promises to both inspire with Sherri's innovative spirit and resonate with anyone who's navigated life's unexpected turns.
We're getting up close and personal with the nuts and bolts of influencer marketing, unpacking the genius of custom kits and their role in amplifying brand stories. Sherri shares the meticulous process behind creating beauty boxes, which went to influencers with the clout to start beauty revolutions. From Taylor Swift to Winky Lux, she's worked with the best, and it's not just about who's got the most followers. Sherri lets us in on the secret sauce of influencer selection, and we uncover a hidden gem in the marketing world: podcasters. Their superpower? An uncanny ability to turn listeners into buyers.
This conversation isn't just about business strategies; it's about life lessons, connections, and those little moments that make us human. Join us as we reminisce about the value of family, the strength drawn from parental wisdom, and the laughter that ensues when trying to explain modern-day jobs to the older generation. We discuss the solace of building a community, especially when the world goes remote, and the joy of bringing happiness to others—whether through physical mail or the perfect influencer partnership. Through Sherri Langburt's eyes, we see the colorful tapestry of life, woven with stories of resilience, human touch, and the occasional stuffed pigeon that arrives just when you need a smile.
Chapters
1. Origins of Babelbox With Sherri Langburt (00:00:00)
2. Custom Kits and Influencer Marketing (00:07:02)
3. Different Approaches to Influencer Marketing (00:11:26)
4. The Value of Parental Guidance (00:22:25)
5. Working Alone and Building Community (00:27:43)
6. Influencers, Joy, and Future Direction (00:33:07)
44 episodes
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