393: Personalization and AI with Erica Salm Rench

Leading Learning Podcast

Content provided by Tagoras, Tagoras - Jeff Cobb, and Celisa Steele. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tagoras, Tagoras - Jeff Cobb, and Celisa Steele or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

6M ago 23:20

MP3•Episode home

With the release of ChatGPT in November 2022, artificial intelligence broke into the mainstream and became a more practical rather than theoretical topic than ever before. AI has the potential to lighten the existing load and to enable new activities for learning businesses, particularly in the realms of marketing and personalization.

Erica Salm Rench is the chief operating officer at rasa.io, which uses AI to send personalized newsletters to every recipient on an e-mail list. Before joining rasa, Erica worked in digital media and advertising at an agency, leading a team of content marketers, SEO specialists, Web developers, and online advertisers. She also worked at Tulane University in undergraduate admissions. Erica is passionate about designing effective marketing strategies, and she’s an avid student of AI.

In episode 393 of the Leading Learning Podcast, co-host Celisa Steele talks with Erica about the state of artificial intelligence, what’s on the horizon for AI, e-mail marketing, personalization, the importance of data, and the interaction and interplay of humans and AI to get work done well.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode393.

420 episodes

#Continuingeducation #Lifelonglearning #Professionaldevelopment #Tagoras #Celisa Steele #Tagoras - Jeff Cobb #Leadership #Business #Adulteducation #Adultlearning #Podcasting Education #Learn