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Providing Knowledge, Not a Service

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Manage episode 397098497 series 2797558
Content provided by Randy Crabtree, CPA, Randy Crabtree, and CPA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Randy Crabtree, CPA, Randy Crabtree, and CPA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On Episode 140 of The Unique CPA, fellow podcast host Ed Kless of the Sage Thought Leadership podcast and The Soul of Enterprise with Ron Baker, talks to Randy about the importance of the shift from traditional to value-based pricing, knowing your target market, and the fact that what you are offering is access to knowledge, not a service. They delve into the implementation of subscription pricing and transitioning from a generalist to a specialist or niched firm.

Get the full show notes and more resources at TheUniqueCPA.com

  continue reading

174 episodes

Artwork
iconShare
 
Manage episode 397098497 series 2797558
Content provided by Randy Crabtree, CPA, Randy Crabtree, and CPA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Randy Crabtree, CPA, Randy Crabtree, and CPA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On Episode 140 of The Unique CPA, fellow podcast host Ed Kless of the Sage Thought Leadership podcast and The Soul of Enterprise with Ron Baker, talks to Randy about the importance of the shift from traditional to value-based pricing, knowing your target market, and the fact that what you are offering is access to knowledge, not a service. They delve into the implementation of subscription pricing and transitioning from a generalist to a specialist or niched firm.

Get the full show notes and more resources at TheUniqueCPA.com

  continue reading

174 episodes

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