Cultivating Success in Home Care Agency Marketing

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Unlock the secrets to elevating your home care agency's sales and marketing strategies as we unveil the transformative Continuum Sales Mastery Circle, the latest evolution of our Home Care Marketing Mastermind. Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais in a dynamic discussion that promises to arm you with the tools necessary to thrive in today's competitive landscape. With a focus on creating a more interactive community, we're setting sail on a journey toward fostering rich dialogues and shared experiences that will embolden your marketing efforts and nurture growth.
Wave goodbye to the static ways of Facebook groups, and embrace our vibrant new home at homecaresalesforum.com, a haven for real-time interactions and a rich repository of specialized video content. This episode serves up a sneak peek into the forum that will soon become your go-to for crafting weekly goals, maintaining robust referral relationships, and striking the perfect harmony between in-person marketing and strategic drop-offs. Get ready to enhance your on-the-go marketing toolkit with resources designed to fine-tune your approach and cultivate a supportive network rooting for your every stride.
Dive into the nitty-gritty of transforming lofty annual goals into achievable weekly milestones with a focus on Key Performance Indicators (KPIs), courtesy of insights from our seasoned hosts. We traverse the varying terrains of healthcare marketing, from qualifying potential referral sources to devising tailored strategies for diverse economic demographics. Whether you're marketing to skilled nursing facilities or balancing Medicaid versus private pay clients, this episode is laced with actionable wisdom. Discover how to carve out your own path to success in the intricate web of healthcare sales and marketing, ensuring your business not only keeps pace but sets the pace in this ever-evolving industry.

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Chapters

1. Cultivating Success in Home Care Agency Marketing (00:00:00)

2. 2024 Home Care Marketing Mastermind Announcement (00:00:10)

3. Home Care Sales Forum Introduction (00:04:30)

4. Weekly KPIs and Consistent Marketing (00:11:32)

5. Senior Care Providers' Effective Marketing Strategies (00:21:54)

6. Qualifying and Choosing Skilled Nursing Facilities (00:32:38)

7. Qualifying for Facilities and Leave-Behind Strategies (00:38:15)

8. Medicaid vs. Private Pay Strategies (00:49:00)