Diverse Marketing || 30 Days In

Lunch Hour Legal Marketing

100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing year?

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What should diversity look like in your legal marketing? The ever-growing Spanish-speaking market has made attorneys realize there are many underserved populations in need of greater access to legal services. Whether it be Spanish or another language, what is the best way to reach out to new client populations in your area? Gyi and Conrad share what they’ve learned thus far about inclusive marketing strategies that serve communities more broadly and effectively.

Later on, what progress should lawyers and marketers expect to see after the first thirty days of their engagement/campaign/strategy/whatever? The guys talk through potential benchmarks in a variety of circumstances and the data-gathering frenzy that should eventually become measurable, meaningful metrics for your firm.

The News:

• LSA Reporting – you can now see more about your local service ads through Google’s interface, but it still kinda sucks.
• Google Business Profile Websites will be turned off on March 1st. Are they quietly sneaking off into the night?
• Google is laying off hundreds from their advertising teams. What gives?
• The Stafford Jersey Swap was quite a thing.

Mentioned in this Episode:

Hreflang: The Easy Guide for Beginners

US Hispanic Population Stats

LHLM Episode: The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth

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Lunch Hour Legal Marketing now on YouTube

Lunch Hour Legal Marketing on TikTok