Approach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017

GTM Unfiltered

Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and over her career, has worked at firms like Radiant Six, Aetna, and Fidelity.

In the second half of this episode, Craig is joined by Hosts Matt Amundson and Judd Borakove to dive into an awesome LinkedIn post written by Sam Jacobs, the Founder and CEO of Pavillion. Strap in for a meaty discussion of the future of partnership programs, how to overcome the difficulties in outbound sales, and the necessity for better alignment in the messaging from company leadership online.

Also, Craig mispronounces a name, Judd accidentally cuts off Matt, and Matt presents a new Approach vector.

Chapters:

• 00:00 - Introducing Special Guest Lauren Vargas
• 04:40 - Everyone Can and Should Be a Futurist
• 05:55 - What is Futurism?
• 12:39 - Design Fiction vs Speculative Fiction
• 19:24 - The State of Community in 2024
• 24:14 - Creating a Community Pact With the Members
• 31:46 - Everything Lauren’s Up To
• 33:24 - Lauren’s Candid Thoughts on LinkedIn
• 36:17 - Transition and A Quick Horticultural Conversation
• 39:25 - Breaking Down Sam Jacob’s Post on LinkedIn
• 44:50 - Where are the Conversations Happening?
• 52:33 - The Perplexing Problem with Partnerships
• 1:10:50 - Big Picture Thoughts on Sam Jacob’s Post about Outbound
• 1:13:19 - The Key to Your Approach Vector

Quote of the Show:

• “I really advocate for people to explore and figure out ways in which they can bring others along on a collective imagination process. And I truly believe that's something that belongs to everyone.” - Lauren Vargas

Sponsor:

• Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

Connect with Lauren:

• LinkedIn: https://www.linkedin.com/in/vargaslmv/
• Website: https://www.yourdigitaltattoo.com/
• Cohere Podcast: https://www.coherepod.com/
• Substack: https://bookdna.substack.com/

Shoutouts:

• Bill Johnston: https://www.linkedin.com/in/billj/
• Notion: https://www.notion.so/product
• Katelyn Bourgoin: https://www.linkedin.com/in/katebour/
• Katelyn Bourgoin’s Tweet: https://x.com/KateBour/status/1721313390780391721?s=20
• Sam Jacobs: https://www.linkedin.com/in/samfjacobs/
• Sam Jacobs’ LinkedIn Post: https://www.linkedin.com/posts/samfjacobs_last-year-i-traveled-over-70000-miles-and-activity-7150509274320793600-ilyl

Follow the Show:

• Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/
• Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
• Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/
• GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
• GTM Unfiltered Website: https://www.gtmunfiltered.com/

Ways to tune in:

• Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
• Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
• Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
• YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
• Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
• Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered

GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/