171: The Art of Automation: Streamlining Your Email Marketing Process with Host Kendra Corman

Imperfect Marketing

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Are your marketing efforts stuck in a rut, with your emails feeling more like sporadic maybes than a well-oiled machine? Say goodbye to inconsistency and hello to the transformative power of email automation with me, Kendra Corman, on the Imperfect Marketing Podcast.
Topics covered in today's conversation include:

• The importance of automating basic email tasks like confirmations and thank you messages
• Recommendations for starting with email services like ConvertKit for new marketers
• Strategies for delivering lead magnets efficiently
• Building automated email sequences that nurture relationships before making a sales pitch
• Creating targeted messaging based on customer interests and behaviors
• Utilizing automation for specific purposes like cart abandonment or membership renewals
• The role of automation in strengthening relationships with subscribers and clients

Kendra underlines the importance of starting small with automation gradually expanding efforts over time for better engagement and results.

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