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E37: Consumer Insights for the Win
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Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement.
- (00:21) - 16+ Years of Putting Consumers First in Marketing
- (03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Generation
- (06:46) - Bridging Generations Through Authentic Branding
- (13:31) - Unveiling Cohesion: Kaya's Strategy for Consistent Brand Language
- (17:16) - Weaving Dermat Led Services into Customer Stories
- (21:53) - The Ongoing Journey in Harnessing Customer Data at Kaya
- (24:23) - Baskin Robbins: Turning Nostalgia into Digital Success
- (30:25) - Reviving Baskin Robbins: A Digital Transformation Tale
- (37:16) - Navigating Bold Moves and Partnerships in Marketing
- (41:31) - Insights that Ignite, Campaigns that Conquer
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